The global tampon market is estimated to expand at a CAGR of over 6.0% throughout the forecast period of 2022-2032, reaching US$ 8.5 Bn by the end of 2032.
The purpose of the feminine hygiene item known as the tampon is to absorb menstrual blood. They are currently offered in many developed and developing nations and are said to be more pleasant and environmentally friendly than sanitary pads.
The demand for hygiene goods like tampons and pads has greatly increased as a result of heightened awareness of the significance of feminine hygiene for women’s health.
Additionally, producers are now providing high-quality tampons in a range of sizes that give the same advantages as earlier types. According to their needs, they are also introducing several tampon types and sizes, which enhance comfort, particularly for women who lead active lifestyles. These elements are anticipated to boost tampon demand in the upcoming years.
“Rising government initiatives to raise awareness regarding feminine hygiene products, price reduction through subsidies, and wide availability of such products at online retail channels will boost the growth in the market over the assessment period,” says an FMI analyst.
Sales of non-applicator tampons will increase based on product type.
Throughout the projected period, cotton is anticipated to hold a commanding market share in terms of material.
Tampon sales through online channels would continue to be high through 2032, according to the sales channels.
Due to the significant demand for organic feminine hygiene products, the United States will continue to dominate the North American tampon market over the projection period.
In light of growing government measures stressing the need for feminine hygiene, India will become a lucrative niche in the South Asian tampon industry.