All posts tagged "tech data"
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171Digital MarketingAI-Driven MarTech: How Artificial Intelligence Is Reshaping Marketing Technology
Every major wave of change in marketing technology has been driven by a shift in the underlying capability of software. Email made...
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88Digital Marketing
MarTech Market Maturity: What the Slowdown to 7 to 10 Percent Annual Growth Means
One of the more nuanced stories in the global MarTech market is the distinction between two different growth figures that can coexist...
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114Digital Marketing
MarTech Budget Trends: Why 80 Percent of Decision-Makers Expect Increases
Budget conversations in technology rarely tell a story as clearly as this one. When McKinsey research published in 2024 found that approximately...
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114Digital Marketing
How MarTech Tools Grew 100-Fold Since 2011 and Why the Expansion Is Not Finished
In 2011, Scott Brinker, then a marketing technology consultant and founder of what would become chiefmartec.com, published the first edition of what...
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157Digital Marketing
The MarTech Ecosystem: Inside the World of 15,000 Plus Marketing Software Products
Somewhere between 2011 and today, marketing technology stopped being a category and became an ecosystem. When Scott Brinker, VP of Platform Ecosystem...
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128Digital Marketing
MarTech Is on Track to Reach 1.27 Trillion Dollars by 2031 and the Numbers Explain Why
There is a particular kind of confidence embedded in a long-range market forecast. When analysts at Grand View Research project that the...
