All posts tagged "media strategy"
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108Business newsThe Post-Digital Era of Communications: The Synthesis of Traditional Media and Digital Channels in Global Marketing Campaigns
Abstract: The article explores the phenomenon of the post-digital era in marketing communications, characterized by the integration of traditional and digital channels...
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641Business news
How to Embed CRM Principles into Your Media Strategy
For the majority of brands, media acts as a key communication touchpoint for their customers. But, all too frequently, media channels are...
