E-learning and online courses (the so called edtech) are booming, also in Africa. Often we talk about online courses in a more...
What іѕ cryptocurrency, аnd why is іt gоіng tо interfere wіth уоur current marketing model? Although thе tесhnоlоgу is rеlаtіvеlу nеw, cryptocurrency...
Artificial Intelligence (AI) has a long history dating back in the 1970s it has steadfastly evolved with advancements in technology. AI is...
After graduating from UPenn with a background in cognitive science and decision theory, Andrew Green started his career at Deloitte Consulting before...
Many of the world’s top online marketing mavens have reached the conclusion that measuring conversion rates to gauge website performance is not...
Ecommerce simply involves buying and selling of goods and services, and includes the transmission of data and funds over an electronic network....
The Oxford Dictionary has defined electronic commerce, popularly known as e-commerce as commercial transactions conducted electronically over the internet. On its part,...
It is now difficult to imagine a world without cashless transactions. FinTech companies have left all the erstwhile giants of finance behind...
Why do some startups succeed, while the others wind up in a death spiral? Everyone who starts a new business knows that...
A lot has been said over the years for finding the ideal audience for marketing material. Businesses study demographics, buying behavior and...
Social media marketing has been proven to be one of the best ways to promote your business online. The following tips will...
There is a growing competition within the fintech sector. Launching a new product, therefore, requires you, whether your company is a startup...
The fintech industry is among the world’s fastest growing industries. The global fintech industry grew by 75 percent to about $22.3 billion...
The success of any business depends on the effectiveness of their marketing strategies whether small or large. This shows why marketing is...
Wikibon predicts Big Data market will reach $92.2B by 2026. According to Wikibon’s report, the market for big data software, hardware, and...
The Big Data industry is heating up and transforming business lines, such as cyber-security, pharmaceutical research, and marketing. According to market research...
Writing is to produce quality information and content on any topic to provide readers valuable information and shed light on the subject...
Digital marketing is the promotion of products or brands through one or more forms of electronic media. Digital marketing is different from...
Nowadays Big Data is becoming increasingly important in finance, government, business, and medicine. As this new resource continues to help businesses innovate,...