All posts tagged "industry publications"
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212Digital MarketingHow Industry Publications Help Fintech Startups Gain Recognition
Three engineers leave a bank to build an API that automates trade finance document verification. They spend fourteen months building the product,...
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178Digital Marketing
How Fintech Companies Build Credibility Through Industry Publications
When Ripple’s CEO Brad Garlinghouse published an op-ed in the Financial Times arguing for regulatory clarity on cross-border crypto payments, the article...
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110Digital Marketing
The Importance of Publishing Industry Insights for Fintech Companies
When Plaid published its annual “Fintech Effect” report, it did not include a single mention of Plaid’s product. The report surveyed thousands...
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117Digital Marketing
Why Industry Publications Matter for Fintech Visibility
A fintech company’s LinkedIn post reaches 5,000 impressions. A contributed article in American Banker reaches 2,000 readers. By raw numbers, the LinkedIn...
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88Digital Marketing
How Industry Publications Build Fintech Credibility
When Adyen published its analysis of platform payment trends in the American Banker in 2023, the company’s enterprise pipeline grew by 30%...
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109Digital Marketing
How Fintech Startups Use Industry Media to Build Credibility
Brex was eighteen months old when its co-founder Henrique Dubugras published an op-ed in TechCrunch explaining why traditional corporate credit cards were...
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97Digital Marketing
The Role of Digital Publications in Fintech Marketing
When Finextra published an analysis of real-time payment adoption rates across 38 countries in January 2024, the article received 47,000 views in...
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134Digital Marketing
The Importance of Industry Commentary for Fintech Leaders
Jamie Dimon’s annual letter to JPMorgan shareholders runs 40 to 60 pages. It covers macroeconomics, geopolitical risk, regulatory policy, technology trends, and...
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101Digital Marketing
How Publishing Articles Attracts Fintech Partnerships
Galileo Financial Technologies, the API platform behind SoFi, Chime, and dozens of other neobanks, had a partnership problem in 2019. Banks that...
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113Digital Marketing
Why Fintech Companies Invest in Industry Publishing
Modern Treasury, a payment operations platform founded in 2018, made a bet in its first year that most fintech startups would consider...
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118Fintech Startups
The Role of Industry Publications in Fintech Growth
In 2007, a small publication called American Banker ran a feature story about a San Francisco startup called Lending Club that was...
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100Fintech Startups
Why Fintech Founders Invest in Industry Publishing
In April 2014, Patrick McKenzie published a 4,000-word essay on Stripe’s company blog explaining why American businesses found it so difficult to...
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81Fintech Startups
How Industry Publishing Strengthens Fintech Brand Authority
In 2014, a compliance technology company called Comply Advantage published its first annual report on global financial crime trends. The report was...
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82Fintech Startups
How Fintech Startups Gain Market Recognition Through Publishing
In 2016, a Dublin-based regulatory technology startup called Fenergo had a problem that many enterprise fintech companies share: despite serving some of...
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104Digital Marketing
Why Fintech Companies Publish Market Insights to Build Authority
A portfolio manager at a mid-sized asset fund opens her browser on a Wednesday morning. She is evaluating three embedded finance providers...
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116Digital Marketing
Why Fintech Leaders Publish Industry Research and Insights
Seventy-eight percent of fintech executives at companies valued above $100 million publish industry research at least quarterly, according to a 2024 LinkedIn...
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117Digital Marketing
How Fintech Companies Build Authority Through Industry Commentary
Fintech companies that regularly publish industry commentary receive 3.4 times more inbound partnership inquiries than those that do not, according to a...
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124Digital Marketing
The Role of Industry Publications in Fintech Brand Building
Fintech companies that maintain a regular presence in industry publications generate 4.1 times more qualified leads than those relying solely on paid...
