All posts tagged "fintech thought leaders"
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236Digital MarketingWhy Fintech Leaders Share Industry Trends and Data
The chief product officer of a cross-border payments company sits in a quarterly board meeting. The board wants to know why two...
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211Digital Marketing
How Fintech Leaders Use Publishing to Build Authority
A payments startup founder spends her Saturday morning writing a breakdown of cross-border settlement costs. She includes figures from a public central...
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132Digital Marketing
How Fintech Founders Build Authority Through Thought Leadership
Patrick Collison, co-founder of Stripe, maintains a personal website with curated reading lists, book recommendations, and essays about technology and economic growth....
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125Digital Marketing
Why Fintech Leaders Publish Industry Insights
Jamie Dimon publishes a 60-page annual letter to JPMorgan shareholders that takes weeks to prepare. The letter is not required by regulation...
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77Digital Marketing
How Fintech Leaders Share Industry Expertise
Patrick Collison, Stripe’s co-founder, wrote a blog post in 2012 about the economic history of the printing press. It had nothing to...
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99Digital Marketing
Why Fintech Leaders Invest in Media Visibility
David Vélez, the founder of Nubank, gave 127 media interviews in 2022. That is roughly one interview every three days. Nubank had...
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134Digital Marketing
The Importance of Industry Commentary for Fintech Leaders
Jamie Dimon’s annual letter to JPMorgan shareholders runs 40 to 60 pages. It covers macroeconomics, geopolitical risk, regulatory policy, technology trends, and...
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95Digital Marketing
How Fintech Leaders Share Innovation Insights
In 2019, Tobi Lütke, the CEO of Shopify, published a blog post arguing that the future of commerce was not about choosing...
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108Digital Marketing
Why Fintech Thought Leadership Matters
When Patrick Collison published a blog post in 2016 comparing the speed of building permits in San Francisco to construction timelines in...
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125Fintech Startups
How Fintech Entrepreneurs Build Industry Authority
In September 2023, Brian Armstrong, CEO of Coinbase, testified before the U.S. House Financial Services Committee on cryptocurrency regulation. The testimony was...
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116Fintech Startups
Why Fintech Startups Invest in Thought Leadership
When Wealthfront CEO Andy Rachleff began publishing essays about investment methodology in 2012, his company managed less than 100 million dollars in...
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93Fintech Startups
Why Fintech Leaders Share Industry Insights
In March 2019, Adyen’s co-founder Pieter van der Does made an unusual decision for a company that had just posted record revenue...
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118Fintech Startups
Why Fintech Thought Leadership Attracts Investors
In 2012, a venture capitalist named Nigel Morris published a detailed essay arguing that data science would transform consumer lending more profoundly...
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77Fintech Startups
Why Fintech Leaders Publish Industry Insights
In October 2020, Cathie Wood published a 15-page research paper through ARK Invest titled “Big Ideas 2021” that included a section predicting...
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125Fintech Startups
Why Fintech Startups Invest in Thought Leadership
In early 2017, Kabbage co-founder Rob Frohwein faced a growth challenge that his company’s marketing team could not solve through conventional channels....
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96Digital Marketing
How Fintech Founders Share Industry Expertise Through Media
Eighty-two percent of fintech founders at companies that raised Series A or later have published at least one industry article or media...
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91Digital Marketing
The Growing Importance of Thought Leadership in Fintech
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
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116Digital Marketing
Why Fintech Leaders Publish Industry Research and Insights
Seventy-eight percent of fintech executives at companies valued above $100 million publish industry research at least quarterly, according to a 2024 LinkedIn...
