All posts tagged "fintech credibility"
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113Digital MarketingHow Publishing Articles Builds Credibility for Fintech Startups
The first article a fintech startup publishes generates almost nothing measurable. A few hundred page views. Perhaps a dozen LinkedIn shares. No...
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103Digital Marketing
How Fintech Brands Build Credibility Through Publishing
Monzo published its first annual transparency report in 2018, when it had fewer than one million customers. The report disclosed fraud rates,...
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85Digital Marketing
How Industry Publications Build Fintech Credibility
When Adyen published its analysis of platform payment trends in the American Banker in 2023, the company’s enterprise pipeline grew by 30%...
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96Fintech Startups
Why Fintech Startups Focus on Brand Credibility
When Revolut applied for its United Kingdom banking license in 2019, regulators at the Prudential Regulation Authority did not simply evaluate the...
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107Fintech Startups
How Fintech Startups Establish Industry Authority
When Taavet Hinrikus co-founded TransferWise in 2011, the Estonian entrepreneur faced a credibility problem that no amount of marketing could solve quickly....
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83Fintech Startups
The Importance of Credibility in Fintech Growth
On June 25, 2020, Wirecard AG filed for insolvency after admitting that 1.9 billion euros in cash balances on its books likely...
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96Fintech Startups
How Fintech Startups Build Authority in Competitive Markets
When Brex launched in 2018 with a corporate credit card for startups, the company entered a market dominated by American Express, which...
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95Fintech Startups
How Fintech Leaders Build Industry Credibility
In January 2023, Jaidev Janardana stepped down as CEO of Zopa, the British digital bank, after guiding the company through a transformation...
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73Fintech Startups
How Fintech Companies Establish Market Authority
In 2017, Ripple Labs faced a credibility crisis that threatened to undermine years of technical development. The company had built a cross-border...
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77Fintech Startups
The Importance of Reputation in Fintech Markets
On November 8, 2022, Binance CEO Changpeng Zhao posted a single tweet announcing that his company would liquidate its holdings of FTT,...
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79Fintech Startups
How Fintech Startups Build Industry Trust
In August 2016, a startup called Wealthsimple ran an experiment that contradicted everything its competitors believed about acquiring high-net-worth customers. Instead of...
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85Digital Marketing
The Growing Importance of Thought Leadership in Fintech
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
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117Digital Marketing
The Importance of Credibility in Fintech Marketing Strategies
A 2024 Edelman Trust Barometer study found that 76% of consumers rank credibility as the most important factor when choosing a fintech...
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82Latest News
Why Publishing Industry Insights Builds Investor Confidence
When Nubank filed its S-1 with the US Securities and Exchange Commission in October 2021 ahead of its $41.5 billion IPO, the...
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88Latest News
How Publishing Expert Commentary Strengthens Fintech Brands
When the European Central Bank announced its digital euro pilot programme in November 2024, Worldline’s chief innovation officer published a detailed analysis...
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138Latest News
Why Publishing Industry Analysis Strengthens Fintech Reputation
When Adyen published its quarterly earnings letter in February 2025, the document included a detailed breakdown of payment processing volumes across 47...
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92Latest News
The Importance of Media Coverage for Fintech Investment Opportunities
On 12 September 2024, UK neobank Monzo announced a $430 million funding round at a $5.75 billion valuation. In the 90 days...
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102Latest News
Why Fintech Companies Use Thought Leadership to Build Trust
In March 2025, a Harris Poll survey of 2,400 US consumers found that 67% would not trust a fintech company with their...
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83Latest News
How Publishing Industry Analysis Strengthens Fintech Credibility
In August 2024, cross-border payment company dLocal published a 32-page analysis of payment infrastructure maturity across 18 emerging markets. The report introduced...
