Why are ice cream manufacturers increasing the amount of protein in their products?
Standard ice cream has between 2 and 4 grammes of protein per 4-fluid-ounce serve, depending on the milk solids used. Protein ice creams have twice as much protein as regular ice cream.
To fulfil the increased demand, ice cream manufacturers have begun to improve protein content by adding whey to their ice cream formulas. Greek-style frozen treats, such as ice creams, are generally high in protein.
What role will HoReCa play in the future growth of protein ice cream?
Because of the growing demand for tailored products in many parts of the world, manufacturers are producing a diverse choice of protein ice cream. Protein ice cream’s growing popularity in café chains, restaurants, and hangout spots has led to predictions of strong market growth during the projected period. Protein ice cream with increased creaminess, enhanced texture, smooth taste, and long shelf life is also available to meet the HoReCa requirement.
Segmentation of Protein Ice Cream Market:
The global protein ice cream market is distributed based on its flavor, protein content, pack size, end user, sales channel, and regions.
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Based on Flavor:
- Vanilla
- Chocolate
- Strawberry
- Other Flavors
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Based on Protein Content (Per Pint):
- Less than 10 grams
- More than 10 grams
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Based on Pack Size:
- Less than 125 ml
- 125 ml – 250 ml
- More than 250 ml
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Based on End User
- Household Consumers
- HoReCa
- Institutional Sales
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Based on Sales Channel
- Modern Trade
- Convenience Stores
- Ice Cream Parlors
- Other Sales Channels
What are the Major Obstacles for Protein Ice Cream Producers?
The rising number of obese people around the world is preventing consumers from eating protein ice cream. According to the Centers for Disease Control and Prevention (CDC), over 70% of adults in the United States aged 20 and above are overweight, with about 40% being obese. While millennials are the most likely to buy protein ice cream, those in the older age groups are less likely to do so. As a result, the potential consumer base for protein ice cream has dwindled slightly.
How do protein ice cream manufacturers compete with one another?
The market for protein ice cream is moderately competitive, with most players catering to regional demand. The following are some of the market’s major companies and brands:
So Delicious Arctic Zero Ice ‘N’ Lean Yasso Halo Top Wheyhey Beyond Better Foods LLC
To overcome the competition, these players emphasise the protein content of their ice creams. They’re also competing with their wide range of tastes. Apart from that, brands like So Delicious have been relying on their plant-based protein ice creams. All of the ice creams are manufactured from soy milk, almond milk, cashew milk, or coconut milk, according to the business.
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