In the age of viral content and connected consumers, it’s no longer enough to simply have a great product: your brand needs to be able to market itself to thrive.
But with new marketing channels being invented nearly every day, and marketing trends changing at warp speed, it’s hard to know where to begin!
These three marketing books are a great place to go for marketing insights from experts that have been-there-done-that. And if you’re lucky, you’ll leave with some strategic marketing inspiration that you can implement in your own business right away.
1. People Buy You by Jeffrey Gitomer
Jeffrey Gitomer is a marketing expert and author of over 50 books on sales and business. People Buy You is a must-read for any entrepreneur looking to grow their brand through personal connections with customers.
The book is based on the ideas of Dale Carnegie (the author of How to Win Friends and Influence People) who famously said: “A person’s name is to that person the sweetest sound in any language.
2. Marketing in the Age of Pervasive Media by David Meerman Scott & Brian Halligan
The second book on our list is all about how to leverage the power of pervasive media to your advantage. The authors note that “pervasive media” is anything that can reach people at any time, anywhere–not just traditional advertising channels like TV and radio ads but also social media sites like Facebook or Twitter (or even your website).
The book is organized into three parts: 1) a history of media and its evolution; 2) the power of pervasive media; 3) how to leverage pervasive media to your advantage. The first part provides an overview of how advertising has changed over time; it points out where traditional advertising techniques are still effective and where they fall short.
3. Advanced Marketing Strategies by Philip Kotler, Joel Stern & David H. Bangs Jr.
This book is about marketing strategies for the 21st century. It covers topics like customer centricity, innovation, social media, and mobile marketing. If you’re looking for new ways to build your brand in an increasingly competitive marketplace then this book will help you do just that!
Marketing Books for the Win
If you’re looking for some marketing books to help you stay on top of your game in 2023, these three recommendations are insightful, interesting, and engaging. From understanding how people buy from brands like yours to getting the most out of pervasive media channels like Facebook and Instagram, these books offer valuable insights into what works today as well as tomorrow.
Marketing strategy is perhaps the aspect of marketing automation that changes and grows at the fastest rate. With the constant shifts of interest and accessibility to trending markets, access to the best marketing strategy books is key to success.
Positioning Another classic marketing book is Positioning by Al Ries and Jack Trout. It addresses the importance of not just creating a message but also of creating a position. Business owners need to understand how their company’s strengths and weaknesses fit in the marketplace and the eyes of their customers.