Press Release

Spree3D Releases The MyDubble™ App for Fashionistas to Instantly Wear True-to-Life Digital Fashion via Personalized Metaverse Experiences

Avatar platform transforms engagement between brands and content creators.

Spree3D, a technology company specializing in hyperreal avatar experiences, debuts the MyDubble beta. MyDubble is a video studio powered by Spree3D’s photoreal avatar platform- enabling digital storytelling for personalized fashion experiences. Create MyDubble videos starring the user’s digital twin walking an exotic runway at a music festival, posting in Paris or Tokyo, and much more. 

MyDubble offers fashion brands a fun creator platform targeted at digital natives, where anyone can instantly model virtualized apparel and share with friends as glamorous fashion videos. Integrating photoreal fashion Dubbles into a video studio, MyDubble offers partners a “phygital” fashion opportunity that rises above the noise, allowing users to explore digital fashion in their social content and purchase physical items. 

How MyDubble Works: 

Creating a MyDubble video is as easy as 1-2-3. 

1) Create the Dubble from a quick phone scan. 

2) Pick the Dubble’s outfit out of a growing catalog of original designs. 

3) Pick Dubble’s setting from a selection of lifestyle scenes. 

That’s all it takes to create a fantastical fashion video starring the custom Dubble. 

Download MyDubble in the Apple App Store: https://apps.apple.com/us/app/mydubble/id1554358760 

MyDubble turbo-charges community building. Creators pick fashion apparel in the app to feature in MyDubble posts. Partners can launch metaverse fandoms populated with photoreal fan avatars. A “dubbled” fan base offers new engagement, merchandise, and analytic opportunities. 

“Our vision starts with allowing anyone to be on the inside of beautiful fashion experiences. By taking a photorealistic approach, we can automate a key category of social content promotions, expanding the reach of brands to a much larger creator audience,” says Bob Davidson, CEO at Spree3D. “Photorealistic Dubbles are game changers that create new promotional, revenue, and partner opportunities.” 

ABOUT SPREE3D: 

Founded in 2020, Spree3D is the brainchild of Bob Davidson- a pioneer in digital entertainment (who founded Blizzard Entertainment and launched World of Warcraft), and Lisa Park – a global fashion entrepreneur. Our vision is to allow anyone to be in fabulous fashion experiences.

Spree3D has delivered the first Hyperreal Avatar Studio- virtualizing humans & apparel for avatar adventure videos.

The MyDubble app provides a new way to socialize digital fashion, enabling instant avatar communities that create & share fantasy fashion videos. With MyDubble, users can Be In It- with a few clicks, fans can be in a fashion post and personalize it to make it their own. 

Saad Ullah

An engineer with a passion for innovative technology, blockchain has been a natural attraction. More than a decade of experience in handling HR, HSE and IT management systems for FMCG companies. Currently pursuing Masters in Business Administration.

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Saad Ullah

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