Sports Live Streaming Increases Fanbase, Fan Interaction to Boost Revenue

Live sports streaming on tablet

Sports live streaming allows sports clubs to reap several benefits, including strengthening engagement with fans, bringing in new fans, and attracting potential sponsorship deals. The best part is that getting started with sports live streaming is simple. 

From VR Videos to Sports Live Streaming

Rad NFTV, which was demonstrated at the BSV Global Blockchain Convention in Dubai last May, is one of the firms that work with sports organizations to broadcast their events. This revolutionary video streaming platform connects studios and major content producers with emerging technologies such as blockchain, Web3, and experiential reality (XR), a combination of augmented reality (AR) and virtual reality (VR).

Rad started as Little Star, a streaming network focusing on immersive VR video entertainment, but ran into storage difficulties with the size of VR files. The company sought to address the problem by creating the ARA protocol, which employs peer-to-peer (P2P) technology and a token incentive paradigm, with users earning tokens for storing and sharing their files.

According to Rad CEO Tony Mugavero, while Little Star gained a vast customer base through its consumer-facing app, the studio’s VR content production at the time was primarily exploratory. The company began shutting down or scaling back its VR operations around the end of 2017.


But things changed dramatically when sports brands began live streaming their activities to share service promotions, in-person events, and live announcements with a global audience. This eliminated the inconvenience of fans moving their work commitments or the associated expenses in order to be able to go to a physical venue—something right up Combat IQ’s alley.

Combat IQ is a data analytics company collecting real-time combat sports data from broadcast feeds like Rad. “The way it is now, you won’t find statistics till after the second round,” Combat IQ Co-Founder and CEO Tim Malik explained. “But ours, seconds to seconds, we can update the fans so they can experience the fights from their living rooms and be fully immersed in the events.”

Integrating IPv6 with the BSV Blockchain

It was not long before Rad was exposed to the BSV blockchain through Combat IQ. Not long after, the firm found the BSV blockchain more appealing than the Ethereum blockchain due to its scalability and much lower transaction fees.

Emerging technologies, such as XR, artificial intelligence (AI), and the metaverse, will require a scalable blockchain that can accommodate the massive amount of data that is needed to run them and the big data they will generate on a daily basis. The same is true for sports live streaming.

An increase in Internet bandwidth is also crucial to the development and successful launch of these digital platforms. This will be resolved as the world transitions to IPv6. IPv6 Forum President Latif Ladid particularly believes that IPv6, when integrated with the BSV blockchain, will restore the Internet’s end-to-end system by improving current Internet speeds by up to 25%.

Because there are no servers needed to translate IP addresses, it goes straight from source to destination, enabling true peer-to-peer connectivity. Since higher-resolution live stream videos consume more bandwidth, Rad users will significantly benefit from this shift, as it minimizes delays or glitches during the broadcast.


Through Rad’s efforts to provide live-streaming solutions, sports teams could increase their reach and boost their fan interactions with live chats on broadcast streams that they can choose to monetize over time.

Rad NFTV currently offers an unmatched range of Gen Z-focused content, from on-demand gaming videos to live combat sports events.

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