The sports food market was worth US$ 40.0 billion in 2021, and it is expected to grow at an annual rate of 8.8%. Proper nutrition and diet are required for peak performance. As a result of their benefits, athletes’ usage of sports nutrition supplements is a crucial component driving the sports food business.
The majority of the sports food business is made up of beverages. The sports food industry is expected to grow dramatically shortly. This is because these products are more readily available on the internet, in supermarkets, and department stores. An energy bar, protein bar, and nutritional powder make up sports food. Companies are increasingly coming up with numerous supplement powders and bars in the sports food sector, recognizing the demand for sports food. Due to the hectic nature of modern living, it is simple to obtain adequate nutrients for athletes in a single package. As a result, carbs and protein foods are particularly popular in the sports food sector, which is seeing increased sales.
In the sports food sector, soya and whey are key protein sources. The sports nutrition market has thrived as a result of increased demand for sports food items, and it is likely to continue to grow and sell sports food in the coming years.
What impact did COVID-19 have on the sports food market?
During the COVID-19 epidemic, consumers were focused on purchasing basic foodstuffs, which resulted in a decline in sports food sales.
Furthermore, the temporary closure of gyms, fitness centers, health clubs, and sports institutions had a substantial influence on sales of sports food items and demand for sports food. COVID-19, on the other hand, caused an increase in online sales of sports food in 2020, as clients switched to e-commerce to avoid congested places and maintain sanitation. Demand for sports food is predicted to rise shortly as people become more aware of their health and how to live a healthy lifestyle.
What is the Sports Food Market’s Segmentation?
The sports food market is divided into three categories based on food product type: dietary supplement powder, energy bar, and a protein bar. In addition, the sports food market is divided into categories based on nutrients such as vitamins and minerals, protein, and carbohydrates.
Who are the Market Leaders in Sports Food?
Nestle SA, Danone S.A, Clif Bar & Company, Alpsnack Inc, The Hain Celestial Group, Inc, Met-Rx Substrate Technology, Inc., MusclePharm, Reckitt Benckiser Group Plc, Glanbia Plc are some of the major sports food industry competitors.