Content creation has progressed by leaps and bounds. With the demand for digitalization, brands are utilizing social media to reach out to a wider audience. It has also increased the demand for content creators from different categories. Even in the sports category, the number of influencers and content creators have seen a rise in the last few years. ‘Calciatori Ignoranti’, one of the leading sportswear brands has become an ultimate platform for content creators. The sportswear brand that was originally founded in March 2015 got officially registered as an Italian brand in June 2020. In a very short time, the brand has integrated itself with advanced digital solutions.
Besides its online shop, ‘Calciatori Ignoranti’ has got a variety of services to offer including media coverage, celebrity and sports management, organizing events and online marketing. With football being one of the most loved sports all over the world, the brand has significantly captivated the attention of many football fans. Founded by Luca Diddi, a former match analyst and digital entrepreneur, ‘Calciatori Ignoranti’ is much more than an apparel brand. Luca’s strategy of collaborating with content creators have helped the sportswear brand to connect to a larger audience.
Sharing his thoughts about it, the founder said, “Today influencers play a crucial role in bridging the gap between a brand and the audience. With this brand, I want to give influencers and budding creators a platform to showcase their talent.” He furthermore explained that collaborating with different content creators from different parts of the world will help the brand to reach out to a global audience. This unique strategy has eventually turned out to be gold for ‘Calciatori Ignoranti’. Apart from athletes, many celebrities are in awe of the brand, and it has already surpassed more than a million followers on social media.
Interestingly, this brand is already managing many athletes and footballers. Hence, finding influencers for collaboration was not that challenging for the brand. As far as the events are concerned, many of the football matches that were earlier planned this year got postponed due to COVID-19. However, if things go well, ‘Calciatori Ignoranti’ may organize two football events in September in Rome and Milan. “Once we decide about the events happening, a lot of interesting content about football awaits for the fans”, Luca commented. Well, we can’t wait to witness what unique the online platform has in store for the audience. Excited?