According to Future Market Insights (FMI), the special interest tourism market is expected to grow dramatically over the next several years, reaching US$ 26,921.1 Bn by the end of 2032. The market is anticipated to grow by slightly more than 22.4% in 2021 as the tourist sector begins to revive and as nations eventually recover from the COVID-19 aftermath.
The fundamental force behind special interest tourism will continue to be the growing emphasis on sustainability. Farmers, government representatives, and advocates for rural areas are all excited about the potential of direct farm marketing. Direct marketing brings in agricultural visitors, which promotes rural development. This idea is used to organize recreational activities like picking your fruit and vegetables and cutting your own Christmas trees, which promotes the expansion of special interest tourism all over the world. Since it provides special chances for fusing components of the agricultural and tourism industries, agritourism is booming all over the world. It offers a wide range of educational, economical, and social advantages to visitors and communities alike.
Who is winning?
Some of the top businesses in the market are named in the research. Market competitors are working on creating distinctive packages to obtain an advantage despite fierce competition. For instance, Martin Randall Travel Ltd. provides affordable journeys throughout the U.K. and Europe. Several international social and environmental charities and initiatives are supported by Audley Travel Group Ltd. As a reward for its efforts to advance sustainability and corporate social responsibility, it was also awarded the Travelife Partner aware in January 2020.
The Cultural Travel Company, Audley Travel, Trafalgar, Myths and Mountains, Global Medical Treatments, Carlson Wagonlit Travel, National Geographic Expeditions, Flight Centre Travel Group, The Priceline Group, BrightSpark, EF Educational Tours, Wendy Wu Tours UK, ACIS Educational, and National Geographic Expeditions are a few of the other top players in the market.