- The collaboration between Ponke and 223 will enable the distribution of millions of physical products, based on the memecoin, globally.
- Some of the Ponke-inspired products to be distributed by the 223 company include high-end toys and cannabis products.
- The Ponke team is considering rewarding holders of the new products, which have NFC tags, with digital tokens ahead.
Ponke (PONKE), a Solana (SOL)-based frog-inspired memecoin, announced a strategic partnership with 223, a spinout venture of Jcorp that focuses on bridging the gap between digital and physical realms. According to the announcement, 223 received the legal rights to manufacture, distribute, and sub-license Ponke products.
Some of the products that will be available in the market based on Ponke memecoin include high-end toys, apparel, accessories, and physical collectibles (Phygitals) powered by Proximity Protocol, an NFC chip firm that was recently acquired by 223.
“Ponke fits perfectly into our vision of building culturally relevant IPs that merge digital and physical worlds,” said Cole Gurman from 223. “We’re excited to help unlock the next phase of Ponke’s growth by bringing their brand into our licensing ecosystem.”
To cement the new collaboration, Ponke in addition to 223 and Jcorp will debut and exhibit at the Las Vegas Licensing Expo 2025. As a result, Ponke will join a growing list of web3 startups venturing into Phygitals such as Pudgy Penguins (PENGU). In the near future, physical products branded in Ponke will be sold through major retailers such as Walmart, Target, Tesco, and many others.
Long Term Impact of the Strategic Partnership Between Ponke and 223
The strategic partnership between Ponke and 223 will have a long-term mutual benefit for both projects. Consequently, both Solana Network and Jcorp will benefit from the anticipated mutual growth in the near future.
“We’ve always believed Ponke had limitless commercializable potential — and this partnership gives us the tools, network, and infrastructure to realize it. We are all Ponke!” said a representative from Ponke.
Notably, Ponke has grown to be among the top 20 memecoins of the Solana network. Since its inception, on-chain data shows Ponke has attracted more than 76k holders, in addition to the investors holding the memecoin on centralized exchanges.
On the other hand, 223 has been building on the success of Jcorp Inc., which has existed since 1929 with its roots in Canada. As a result, both companies are well-positioned to bring together their communities in a seamless way.
“We’re not necessarily going to always be extremely crypto-forward in the memes, video content, or products we create. But, we want to welcome people into the club of digital ownership through token rewards and token gated experiences. With 223’s licensing infrastructure, retail relationships, and global reach, we now have the tools to drive real, sustained revenue across physical products, phygital collectibles, and new markets” the representative from Ponke added.
