Different types of users can transmit data in the form of text, image, video, audio, and other formats via social media sites such as Facebook, Twitter, and LinkedIn, among others. The user base of these media services has risen rapidly and continues to grow as a result of the diversity of features and benefits they provide.
Many well-established companies have built their business models around social media platforms like Facebook, WhatsApp, LinkedIn, and others, while others are attracting large amounts of traffic from these platforms, which translates to sales conversion.
With the introduction of smartphones and their growing popularity among users, mobile applications now account for a significant portion of social media firms’ revenue.
Even government agencies are using social media platforms to promote their work, provide information on a specific issue to people, or conduct polls.