As a convenient alternative to cigarettes, smokeless tobacco products are growing in popularity. End-user demand for smokeless products such as snus has increased as a result of more stringent government rules and regulations regarding smoking and environmental contamination.
The imposition of tobacco taxes around the world has fueled this trend even further. During the forecast period, the snus market is expected to gain significant traction, with an absolute dollar opportunity of over US$ 1 billion.
Global Snus Market: Segmentation
A segmentation table of the global snus market has been provided below based on product type, flavor, packaging, sales channel, and region.
Product Type
- Portion Snus
- Regular
- White regular
- Strong
- Loose Snus
- Regular
- Strong and extra strong
- Others
Flavor
- Standard
- Flavored
- Fruit
- Herbal
- Mint
- Other Flavors
Packaging
- Films and Wraps
- Cans
- Pouches
- Others
Sales Channel
- Specialty Stores
- Online Retail
- Modern Trade
- Others
Leaders in the snus market are concentrating on portfolio expansion.
The snus market is highly concentrated, with four companies controlling more than 70% of the global market. The snus market is highly competitive, with companies attempting to gain an advantage over their competitors through rapid development. Swedish Match AB, for example, has maintained its market share by making acquisitions to improve its portfolio and increase its investments in the United States.
Altria Group, Inc. announced in 2019 that it had paid $372 million for an 80 percent stake in Burger Söhne Holding AG. This purchase was made to enter the snus market and complement the existing oral tobacco portfolio with nicotine pouches and other products.
