The market size for SMS firewalls worldwide was USD 2.24 billion in 2021, and during the forecast period, revenues are anticipated to grow at a CAGR of 10.5%. During the projected period, factors such as the expansion of A2P (Application-to-Person) messaging traffic and rising SMS firewall use to monetize SMS traffic and enhance user experience are anticipated to propel market revenue growth. Other factors anticipated to drive market revenue growth throughout the forecast period include rising MNO demand for SMS firewalls and an increase in government legislation to safeguard user rights and information.
SMS firewall is a technology that offers comprehensive protection and control over all messages in a network, thereby shielding mobile networks and, by extension, mobile users, from SMS-based attacks and cyberattacks. SMS analysis and SMS home router are both included in the SMS firewall. To block any potential grey routes, the firewall performs SMS analysis on both on-net and off-net Signalling System 7 (SS7)-based messages, classifying A2P and P2P messages as well. For users to maintain their International Mobile Subscriber Identity (IMSI) and location privacy, the home router function is crucial.
SMS firewalls are utilized by MNOs all over the world and are perfect for the current climate, where incidences of cyberattacks are quickly rising due to the advancement of technology. There are two ways to implement them: on-premises and in the cloud. Telecom operators prefer on-premises deployment, which is anticipated to experience a large increase in demand throughout the projection period. The global market’s revenue growth is anticipated to be fuelled by this. The on-premise infrastructure allows MNOs to more effectively regulate potential grey routes and malicious SMS traffic because all hardware, software, and applications are kept on-site.
Some Key Highlights in the Report
Companies profiled in the global market report include Comviva, Mobileum Inc., Belgacom ICS (BICS), AMD Telecom S.A., Tata Communications, Infobip Ltd., Proofpoint, Inc., Tango Telecom Ltd, Cellusys, and Syniverse Technologies LLC.
Driver: Rapid growth of A2P
With the development of technology and a growing reliance on virtual forms of communication, SMS has quickly become more significant in people’s daily lives. Rapid SMS firewall implementation is a crucial step in securing user data on telecom or mobile networks and is a significant driver of demand and market revenue growth. Cyber attackers are gaining access to more opportunities provided by information technology (IT) to steal data and damage the gadgets of network users. SMS firewalls guard against these types of technical intrusions by screening all SS7-based on-net and off-net messages as well as classifying A2P and P2P messages to stop any potential grey routes.
Over the projected period, the A2P (Application-to-Person) messaging category is anticipated to have a greater revenue share. The use of A2P messaging systems by many industries is expanding, which is causing this segment’s income to increase. A2P messaging is crucial for industries like banking and healthcare because it enables them to send precise, automated notifications to customers, which boosts productivity and lowers costs.
Over the projection period, the Asia-Pacific SMS firewall market is anticipated to have the greatest revenue share in the global market. SMS firewalls are predicted to play a significant role in the rapidly expanding healthcare and banking & finance sectors, which will propel market revenue growth. Another factor that is anticipated to assist the revenue growth of the SMS firewall market in this region is the speed with which new technologies are being adopted by telecom carriers in Asia-Pacific.
SMS Type Outlook (Revenue, USD Billion; 2019-2030)
- A2P (Application-to-Person) Messaging
- P2A (Person-to-Application) Messaging
Deployment Modes Outlook (Revenue, USD Billion; 2019-2030)
- On-premise
- Cloud
End-Use Outlook (Revenue, USD Billion; 2019-2030)
- Government
- Education
- Banking, Financial Services, Insurance
- IT & Telecom
- Healthcare
- Utilities & Logistics
- Retail & Commerce
- Media & Entertainment
Regional Outlook (Revenue, USD Billion; 2019-2030)
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
