Digital Marketing

Smoakland and Harborside Presents: Market Daze x Hiero Day 2021

The weekend of September 4 – 6, 2021 will be lit as Smoakland and Harborside brings a historic, fully licensed event to City Hall: Market Daze x Hiero Day.  This event will feature members of Oakland’s legendary Hieroglyphics crew as well as other musical guests and the famous Turf Inc Dance Battle. 

Event Breakdown: What to Expect

On Labour Day the Hieroglyphics crew and other special guests, including Planet Asia, will perform various solo projects, side projects and new music for the crowd from noon to 7pm.  “We love the Hieroglyphics crew and their wide catalogue of music. I couldn’t imagine going two years without seeing their wonderful Hiero Day event! This is our way of giving back to the people, the city and the community we love and represent,” says Chang Yi, chief legal officer at Smoakland. 

On Saturday and Sunday afternoon the Market Daze crowd will be treated to Turf Inc’s open invitational Dance Battle, featuring 64 dancers. Turf Inc has been a cornerstone of the Oakland street dance scene for years, prominently featuring in Kendrick Lamar’s Alright music video as well as other high profile projects. Check out Oakland’s finest competing against the Rest of the West! Live streaming of the dance battle will be featured on Caffeine TV. 

Feeling the munchies? State that appetite with a selection of food trucks, world famous Hot Boys and various other refreshments to enjoy on site.

The event will take place at: 1 Frank Ogawa Plaza, Oakland, CA 94612, September 4-6, 2021 from 11:00AM – 7:00PM

Rules and Tickets

The three day ticket and single day Monday ticket guarantees admission for ticket holders to see Hiero and Friends. Ticket holders must be 21 years of age and older. No exceptions will be allowed and attendees must present their photo ID at check-in. 

Masks are required for entry into the event and capacity limits will be enforced to ensure safety. The market will be fully fenced in. 

No bags or backpacks are allowed. Due to the nature of the event no children are allowed. The State of California rules and regulations strictly require attendees to be 21 years and older. 

Tickets are available at Eventbrite  for the general admission price of $5 for single day tickets and $12 for three day tickets. Budtenders will be invited for free as well as job seekers looking to break into the cannabis industry. 

Quick Introductions 

Hieroglyphics 

The distinctive three-eyed, straight lipped emoji that is the Hieroglyphics logo is immediately recognisable by those in the know. Known as the Hieroglyphics Crew or Hiero this all-American underground Hip Hop collective is based in Oakland. Founded in the early 1990’s by rapper Del, the Funky Homosapien, the collective currently features the talents of Casual and Pep Love, producer and manager Domino, DJ Toure and the four individual members of Souls of Mischief, namely, Phesto, A-Plus, Opio and Tajai. 

Since their inception Hiero have amassed a large following mainly through live concerts, podcasts and promotion on their website. 

Planet Asia

Hailing from Fresno, California, this prominent rapper is known for being one half the hip-hop duo the Cali Agents. He is currently a member of the Gold Chain Military and Durag Dynasty and is also well known for his vast discography of mixtapes. 

Turf Inc

With the goal of spreading original dance culture, Turf Inc was established in Oakland, California, and became a positive platform for dancers, youth and the overall community. Turf Inc specializes in utilising dance to heal trauma and encourage body positivity. 

Your Host: Smoakland Media

Smoakland Media is a digital agency that highlights Oakland culture through media, advertising and sticky storytelling. Focussing on marketing outcomes and growth, the company strives to create valuable content and experiences tailored to potential buyers by forming connections they’re looking for and solving problems. The company provides a strategy and execution for companies that need investment in marketing to drive business growth. The 8th Annual Hiero Day Block Party was a success with four days of events for the Oakland community, take a look at the highlights

  The Takeaway

A celebration of culture, music and dance, Market Daze x Hiero Day is set to provide ample entertainment for attendees looking to take a welcome break from the everyday hustle and bustle. 

Adriaan Brits

Adriaan Brits is a multi-sector analyst and business consultant with notable commentary on the S&P500. He loves to evaluate fast-movers and to be ahead of the trend.

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