The skin around the eyes is more delicate and vulnerable to external damage than the rest of the face. The thickness of the eye area is 0.03-0.05 cm, while the thickness of the facial skin is 0.08-0.15 cm, a three-fold difference, according to medical evidence. As a result, ingredients and technology have become critical differentiators for eye care products.
With society’s rapid development and people’s increasing demands for higher living standards, the concept of “enjoying life” is gaining traction among the general public. Eye balm is a popular cosmetic product that moisturizes the skin while also reducing problems such as dark circles, fine lines, and wrinkles under the eyes. People all over the world are driving demand for wax-based cosmetic products to protect their skins and combat skin dryness in any weather condition.
According to Fact.MR’s latest research, the eye balm market will continue to grow at a significant rate between 2021 and 2031. The demand for eye balm is expected to rise in the short and long term, with a favourable growth outlook. Despite the fact that sales in Western countries are increasing, global eye balm demand is expected to grow at a CAGR of 6% over the same period.
Who are the Key Providers of Eye Balm?
Some of the leading manufacturers and suppliers of eye balm include
- The Body Shop International Limited
- Shiseido
- LVMH
- La Prairie
- BIOEFFECT
- Estee Lauder
- L’Oréal and many more…
Key Segments
- By Product Type
- Cosmetic
- Moisturizing Eye Balm
- Firming Eye Balm
- Anti-Aging Eye Balm
- Others
- Medicated
- Anti-Allergy Eye Balm
- Bacterial Skin Infection Balm
- Others
- Cosmetic
- By Age Group
- 18-25
- 25-35
- 35-50
- >50
- By Sales Channel
- Online
- Direct to Consumer
- Third-Party Online
- Offline
- Supermarket
- Hypermarket
- Specialty Stores
- Small retail Shop
- Others
- Online
Market Outlook for Eye Balm in the United States and Canada
The United States is the world’s largest consumer of personal care and cosmetics, including eye care. During the forecast period, the US eye balm market is expected to grow significantly. Eye care products are used by people of all ages in the United States to look smart, young, and healthy. In the United States, about 65 percent of consumers use eye care products in their daily skincare routine.
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