In 2019, the global market for sippy cups is expected to be worth over US$ 8 billion, representing a moderate 4.4 percent increase over 2018. The Sippy cups market, which provides a wide variety of products in the infant care products industry, is anticipated to grow steadily in the upcoming years.
Asian nations continue to lead the global market for Sippy cups, according to recently released market research information from Future Market Insights. Although a big birth population and a similarly quick growth rate are to blame for APEJ’s leading position in the global Sippy cup market, Europe is also represented as a prominent regional market.
Ecommerce Penetration Plays a Crucial Role in Market Growth
While APEJ and Europe appear to continue to dominate the Sippy cup market on a global scale due to the presence of a solid base for most major manufacturers and a relatively higher rate of infant population growth, it is the dramatically rising Ecommerce penetration that is prominently boosting the growth of the Sippy cup market across urban areas of Asia and Europe, according to a senior market research analyst at the company.
Speaking about the top-selling product categories in the market for sippy cups, the analyst adds, “Soft spout Sippy cups secure the top selling product position, while plastic continues to be a preferred choice of material among Sippy cup makers. Sippy cups for children between the ages of 12 and 18 months are the most appealing.
The survey notes that supermarkets and hypermarkets continue to account for the majority of Sippy cup sales when determining the most popular distribution channel for these cups. However, internet sales are picking up steam and might outperform traditional retail channels in terms of growth over the next years. Online sales of infant items account for over 20% of all sales (as of H1 2018), which amplifies the likelihood of an increased share shortly.
Munchkin Inc. has been heavily investing in internet sales, and it also uses its blogs and instructive articles on infant care items to further its promotional efforts.
Customization and Innovation Trend Sippy Cups Market
- Sippy cups are now influencing the Sippy cups market’s revenue growth because they are innovative, practical, adaptable, and lasting.
- The survey predicts that the most important factors affecting parents’ purchase decisions would be safety and supplementary features.
- Sippy cup customization has been noticed as a current trend that manufacturers are taking advantage of.
- In the infant care market, baby fashion has had a hugely beneficial impact on sales and product innovation.
- The increasing number of strategic mergers and acquisitions throughout the juvenile durable goods category is another factor that is anticipated to have a long-term impact on the revenue growth of the Sippy cup market. Collapse And Go recently launched convenient on-the-go Sippy cups
