You have probably heard people talking about how having a strong marketing strategy is half the business. Many believe that this is easy and that they can promote their own business, but after just a few unsuccessful tries, they give up and look for marketing experts. Local marketing can be even more difficult because you’re limited and have to come up with the best way to catch their attention. When talking about foot traffic, there are a few tips and tricks your business could use, and with the right technique and tools, you’ll notice immediate results.
Start with digital marketing
Where do you see most of the ads? Probably on your phone or computer while watching reels on Instagram or YouTube. This is exactly what you want to start with. The following steps will ensure a great beginning.
- Know which app local people spend the most time on.
You can make a huge mistake here, as you can invest your money and still not see any progress. Ensure you know exactly where to promote your business. This can be Instagram, Facebook, YouTube, or even Google Ads.
- Keep it local.
Once they see your ad, people will wonder whether your business is somewhere near them. Make it a habit to put the location of your business, as this can also be a great way to reach people in your area.
- Be creative.
Digital marketing gives you unlimited options, and as people have seen almost everything by now, being creative can be your business’s unique strength. Film interesting and funny ads, however, you should also create a sense of connection because this way people will stay with your business and recognize it in the future. Show the real side of your business, introduce yourself and the staff to your potential customers, and share stories if possible.
What will catch the attention of the passersby
When we talk about foot traffic, we have to come up with a solution for people who pass by your premises.
Consider investing in attention-catching logos, signs, or interior design. Something that has become increasingly useful in the last few years is neon signs because they have a psychological impact on people, capturing their attention and stimulating curiosity. You can do this with your logo; for example, Neon Designs offers 100% customizable designs that will present your business in the best way. Place this sign close enough to be visible before entering the space, but also far enough to ensure people entering your premises can see the rest of the interior. Such neon signs are completely eco-friendly, and if you find the right provider, you can also enjoy free shipping.
Make sure all your discounts or offers are visible to passersby. This is what mostly catches their attention. Provide only enough information to ensure their interest, but save the most important pieces of information for when they enter the store, coffee shop, or whatever your business is about.
It’s not only about offering discounts, but it’s also about how you offer them
If your business is connected to retail, then you know that the best way to attract new customers is to offer discounts. However, if you want to increase food traffic, then you need to have a smart discount strategy. Every once in a while, you should offer “today only” discounts and benefits, and promote this on your social media accounts. This way, people will rush to buy what you offer, and will follow your posts more regularly so that they don’t miss any short-term offers. This way, you ensure both foot traffic and traffic to your social media accounts.
Offer benefits for loyal customers
It’s not only important to capture their attention, but also to keep it, and to create a trustworthy connection between your business and your customers. What can you offer them?
- Offer something for free after their 10th or 5th purchase. Use stamp cards for this.
- Discounts if they bring a friend and they make a purchase in your store.
- Additional benefits on their birthday or the birthday of your business.
This can create a stronger connection and cause loyal customers, which can be something your business needs.
Connect with other businesses!
If you can find a business willing to provide mutual benefits, this can be a great collaboration; however, you need to know which business to interact with. For example, if you’re running a coffee shop, then you can interact with a bookstore, or even a bakery, and come up with a deal that offers benefits for both businesses. This way, you ensure mutual promotion and increased foot traffic, as all the customers of that other business will come and check out what you have to offer, and vice versa.
Don’t forget to encourage leaving a review
The best way for your customers to gain trust in your business is to gather information from their point of view. This is why your current customers’ reviews can play a huge role in promoting your business. Make sure your employees know how to ask for a review, either positive or negative, because even negative reviews can help you perfect your business and can show your customers that you care about their opinion as you work on things they think you should improve.
Sponsor local events
If possible, stay in touch with all the latest updates regarding local events and sponsor them because this can be a great way for people to hear about your business. Attend events, participate if possible, or even be the host for some of them, ensuring people come to your premises and see everything you have to offer.
With these local marketing tips, your business will bloom, and people will quickly learn more about the benefits you offer. You just need to know that you have to be active if you want to be recognized by people. Focus on creating strong collaboration with your customers, because one loyal customer can bring many more new customers to your business. Be creative, offer benefits other businesses don’t offer.
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