Shaping the future of aesthetic cosmetology with robots: Interview with Denis Ledenkov, CEO of Robosculptor

Aesthetic cosmetology technology - Robosculptor

Denis Ledenkov is the CEO of Robosculptor, an automated robotic system for aesthetic body contouring. 

As an entrepreneur and inventor, he first stepped into the aesthetic hardware industry about a decade ago. His journey began with an aesthetic contouring product, which completely revolutionized the approach to body treatment. The company managed to maintain high sales levels by focusing on the good quality of the products and continually enhancing them based on customer feedback and desires.

In 2022, Denis made the decision to move to the UAE from where he shares with TechBullion, more insights into the revolutionary Robosculptor innovation and the unique opportunities it presents.

As the CEO of an R&D company could you elaborate more on your journey and areas of expertise?

I’ve always been passionate about technology and its potential to transform lives and industries. My journey began over a decade ago when we launched our first aesthetic contouring product. We aimed to redefine the existing approach to body treatment and the market response was fantastic, reinforcing our belief in the potential of technology in the aesthetic hardware industry.

Throughout my career, I’ve always strived to listen to our customers and continuously improve our products based on their feedback and desires. This customer-focused approach has allowed us to deliver a sustained high level of sales and build a reputation for quality.

In terms of expertise, my background is in the aesthetic hardware industry. The move to the UAE in 2022 was a strategic decision, and since then, we’ve been working on using the latest advancements in AI and robotics to completely automate professional body treatments. This led to the creation of Robosculptor, which I founded, sparked by a straightforward idea – making aesthetic treatments more affordable by fully automating them. 

We developed a unique, scientifically-backed method for body volume decrease, lymph drainage, and aesthetic treatments. This move represented a significant shift from traditional manual treatments to a future of automation and consistency.

Robosculptor didn’t just pop up out of nowhere. It’s the result of many years of work and a great R&D team. Over time, we’ve made our workspace a nice place to be and build a positive company culture. Also, we’ve managed to make some big steps forward in tech innovation.

Can you provide an overview of Robosculptor’s functionalities and capabilities?

One of the key features of Robosculptor is its ability to analyze the human body at very high fidelity. By leveraging 3D cameras, the system can create a unique 3D model of each patient, which is then stored in a custom metaverse. During treatment, the system tracks patient body changes and compares them against the stored metaverse model. This allows for real-time, high-fidelity tracking that can reroute instrument trajectories and follow the prescribed treatment model despite patient movements.

Robosculptor uses a method of rotational compression with spheres, a unique and highly effective technique for volume decrease, lymph drainage, and anti-cellulite aesthetic treatments. The impulses generated by vibration and compression activate the maximum number of mechanoreceptors, stimulating the decomposition of the fatty acids and change in fiber orientation. The treatment has a direct effect on skin color, tissue tone, and texture, boosts circulation, and leads to increased oxygenation, better cell metabolism, and better tropism, boosting skin turgor and quality. Immediately after the first session fluid filtration rate is increased, drainage of intercellular spaces is deepened.

The level of precision it provides has not been seen before in the industry.

The platform also makes use of advanced AI algorithms. We’re aggregating input data from many specialists to create protocols that achieve maximum effectiveness across all body types. On top of that, an AI is also being trained to build a meta protocol utilizing the sum experience of the best body treatment practitioners available.

Who is the target audience for this service and why?

Through our market research, we found that the ideal target market exists within the wellness and spa services provided by the hospitality industry. The reason for this is twofold. Firstly, there’s a considerable workforce shortage in these sectors. In the US alone, with 2021 workforce shortages in hotels, spas, day spas, and resorts amounting to up to 36,000 people, we identified a gap of more than $2 billion based on the average specialist rate. Robosculptor can help alleviate this shortage by offering automated services that would typically require a human specialist.

The same issue prevails in the European resort industry, which is famous for its popular thermal spas. Hotels often cannot find additional specialists, leaving guests without the opportunity of a professional massage therapist. Our product can fill this gap, ensuring guests have access to professional-level body treatments.

Secondly, robotic massage therapy offers the hidden advantage of privacy. We believe there’s a sizable segment of potential massage lovers who are hesitant about the experience because they’re uncomfortable with a stranger touching them. Robosculptor provides a solution to this problem by offering a high-quality, non-invasive body treatment option.

In short, Robosculptor’s primary audience includes medical aesthetic clinics, gyms, spas, wellness centers, and notably, the hospitality industry.

How do robots enhance the privacy aspect of body treatments and why is this significant?

In traditional settings, body treatments are typically delivered by a human specialist, which, although professional, can make some individuals uncomfortable due to the intimate nature of these services.

Robots, on the other hand, are automated systems that conduct body treatments without the need for a human operator during the actual treatment process. This means the client is alone during the treatment, thereby ensuring a higher level of privacy.

This is particularly significant for two reasons. Firstly, it opens up the market to potential clients who have previously been hesitant or uncomfortable with the idea of receiving body treatments due to the direct human contact involved. By offering a high-quality, private alternative, we can reach a broader audience and enable more people to benefit from professional body treatments.

Secondly, enhancing privacy can improve the overall client experience. Even for clients who don’t necessarily have reservations about receiving treatments from human specialists, the assurance of privacy can contribute to a more relaxed and comfortable experience. This, in turn, could lead to increased client satisfaction and loyalty, thereby driving repeat business.

What opportunities and prospects do robotics offer in the beauty and aesthetic cosmetology sector?

We’re witnessing a paradigm shift in the way services in this sector are delivered, driven by the development of innovative technologies.

One of the primary opportunities lies in the standardization and precision that robotics can offer. In aesthetic cosmetology, consistency is key, and that’s something that can be hard to achieve when services rely heavily on human specialists. By integrating robotics into these services, we can ensure every treatment is performed with an unparalleled level of precision and consistency, thus guaranteeing high-quality outcomes every time.

Further, robotics opens up the opportunity for personalization in the beauty sector. By leveraging AI and machine learning, robots can analyze and interpret large volumes of data to provide personalized treatment plans. This ensures that every client receives a treatment regime that is uniquely tailored to their needs, leading to superior results.

The automation of routine processes in aesthetic cosmetology is another significant opportunity. Not only does this free up specialists to focus on more complex and creative tasks, but it also makes services more efficient and cost-effective. This will allow businesses in this sector to scale up their services and reach a wider audience.

Lastly, robotics and AI can also be used to address workforce shortages in this sector. The beauty and wellness industry often struggles with a lack of skilled professionals, and by automating certain processes, we can overcome this challenge. For instance, Robosculptor, our robotic system, is designed to provide high-quality body treatments without the need for a human specialist.

How do you see robotics technologies fitting into the future landscape of aesthetic cosmetology and wellness?

AI-based robots like Robosculptor can offer high precision, reduce costs by up to 40%, and cater to clients who prefer not to interact directly with human practitioners.

In the wellness and beauty industry, AI-controlled robots can help alleviate the current recruitment crisis by taking over routine operations, thereby freeing up human specialists to focus more on customer care, which is an integral part of the service industry.

Robosculptor and similar AI-robotic technologies also have the potential to play a pivotal role in high-demand procedures such as hair transplants. Drawing from examples like the ARTAS system in the US, AI algorithms can automate complex and delicate processes, like the selection and extraction of hair follicles, ensuring higher productivity than manual methods while guaranteeing high procedure accuracy.

And lastly, but of paramount importance, the integration of robotics can substantially enhance patient safety. By implementing safeguards such as load limits, adjustable pressure levels, and emergency stop features, AI-robotic systems like Robosculptor can ensure patient safety and comfort. These measures help foster trust and acceptance of these technologies among the client base.

What do you say to those who express concerns about robotic solutions like Robosculptor replacing human-provided services?

That’s a valid concern, and it’s something we’ve given a lot of thought to. The goal of Robosculptor, or any robotic solution for that matter, isn’t to replace humans but to augment and supplement human-provided services.

In the context of Robosculptor, our solution addresses a critical need – the workforce shortages in the wellness and hospitality industries. As these shortages continue to grow, we need a solution that ensures the continuity and high quality of the services these sectors provide. Robosculptor fills this gap, enabling these establishments to continue offering their services without compromise.

Moreover, the intention is to allow humans to focus on areas where they truly add value. Robotic solutions are perfect for repetitive, manual tasks that require precision and consistency – they can perform these tasks without fatigue and with unerring accuracy. This frees up human specialists to focus more on the aspects of their work that require a human touch, such as customer care and services that necessitate human interaction.

Robosculptor also offers an alternative for those who prefer a more private experience. But we understand and acknowledge that there are services where the human touch, relaxation, and meditation are of utmost importance. Robosculptor is not intended to replace these services. Instead, it’s about expanding the options available to consumers and businesses, providing a solution for specific needs within the sector.

I believe that robotics and AI will not replace humans but will work alongside them, each bringing their strengths to the table, and together, they can enhance the services offered and the overall customer experience.

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