With each passing year, digital marketing is getting more and more sophisticated, creating the need for equally advanced tools.
One may have an excellent marketing strategy, but implementing those efforts will get challenging severalfold in the absence of the right tools. In the same way, the right tools without proper planning and strategizing will prove no good.
Strategizing comes later, but first, you would need the right set of marketing tools.
So, let’s now jump into discussing which tools are most likely to cater to the needs of marketers:
#1. VisualPing – For Monitoring
VisualPing is an innovative tool providing some ethical ways of spying on your competitors. But it is also a great way to keep an eye on hot content in your niche.
VisualPing is a page monitoring tool that can be used for just about anything.
Create a few alerts to get notified when popular publications in your niche or outside of it published new content with your target keywords in the title.
Select the “Text” option and provide your main keyword when creating your alert.
#2. WebCEO – For SEO
Having the technical know-how of a website, how it affects SEO ranking and placement, and all aspects of it are directly linked with optimization are pivotal for any marketing campaign. That’s why a tool like WebCEO comes in handy.
WebCEO provides a well-organized suite of digital marketing tools that handle all kinds of SEO tasks, from monitoring your and your competitors’ rankings to the technical health of your site.
The tool also has a powerful keyword research tool. Keywords are the lifeline of SEO, and choosing the right ones for your business website seems like a daunting task. But, you don’t need to take the difficult route. WebCEO will make keyword selection a child’s play.
It takes keyword research to an altogether new level by displaying unlimited suggestions in an expandable format. The list of keywords is displayed with the option to sort/view them alphabetically as well as numerically.
The tool is all the more helpful in finding the right set of keywords for ‘niche-based’ writing, which is what SEO has become all about lately.
There is a backlink feature too that allows viewing which websites are linking to the most popular content.
#3. Text Optimizer – For Content Ideas
Content is king, and you need a king-sized tool for providing the finest suggestions in this department. After all, this is the cornerstone of all marketing efforts and we need the best of the best for it.
Text Optimizer comes in handy in collecting all the influential pieces of information from across the web and presenting it in a meaningful way. It takes into account competitive analysis, industry research, etc. related to the topic and presents the most valuable content-related suggestions.
It also uses semantic analysis to find popular questions around your target keyword and provide a collection of useful content-related suggestions.
Text Optimizer is a great tool to use to optimize your product pages as well as come up with content ideas to cater to informational search intent.
#4. Ahrefs – SEO Tool for Backlink Analysis
Everyone keeps saying link building is old news, it’s out of the picture, etc. But, let’s get real. The techniques have only changed over time, having moved towards more organic ways, but the practice is still far away from becoming obsolete. Quality link-building practices continue to be a major factor in obtaining better rankings. And, Ahrefs is a popular tool that helps in the same department.
Ahrefs is a highly sophisticated tool, perfect for viewing backlinks, analyzing them, and interpreting the data received smartly. There are tons of features to it, some of which are:
- Backlink analysis – Just input a URL to get info on the number of total backlinks, Ref pages, Ref subnets, domain types, etc.
- Data interpretation – To interpret the data, Ahrefs sorts the backlinks based on ALR ratings (the number of visitors who visited that link during a particular month). This feature makes it easier to sort out quality links.
- SERP analysis – For every URL, the tool displays the top hundred SERPs for search engines like Yahoo, Bing, and Google.
- Domain comparison – Ahrefs lets you analyze where your website stands against all the major competitors in the industry.
Here’s a handy comparison for you to choose the right backlink research solution: Semrush vs Ahref vs Moz.
#5. Google Search Console – Organic Health Monitoring
Marketing efforts can go waste if you fail to monitor their effectiveness from time to time. Knowing how a site’s ranking behaves according to changing marketing strategies is the only way to find out which particular set of strategies is working out best.
Google Search Console is the perfect way for marketers to monitor search traffic and see for themselves just how fruitful their marketing efforts are proving. With this free service by Google, marketers can learn about a lot of stuff related to the website such as the number of people visiting it, and how they are finding access to the website.
Other than that, one can also learn whether the site is being visited more frequently on desktop computers or mobile devices. Google Search Console also lets you find the most popular pages of your site, so you can better your marketing efforts accordingly.
It also helps in finding and fixing website errors, submitting sitemaps, and checking the robots.txt file. Search Console offers excellent and detailed information on the performance of a site. Search Console provides you with all sorts of incredibly detailed information and insights about a site’s performance.
#6. Gamify – Brand Identity
Defining your brand identity is crucial on many levels, including higher conversions, better click-through rates, and higher rankings.
If you are planning to launch a new brand or rebrand your existing business, use Namify which is a company name generator that uses artificial intelligence to help you find a brand name and define your brand identity.
For each brand name it finds, Namify will also check its availability across major social media channels. It will also build a free logo for your business that matches your new name and your niche.
#7. SurveyAnyplace – Market Research and Assessment
Understanding your current and future customers is key to crafting an effective digital marketing campaign.
SurveyAnyplace is a great quiz software allowing you to build interactive surveys and polls to let your customers share their feedback and suggest areas of improvement.
Each one of these tools is amazingly helpful for every marketer out there and is a must for them. The list is not exhaustive. There may be tons of other tools that will speed up your marketing efforts. But, these six are sure to be some of the most incredibly useful ones.