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Setareh Heshmat Explores How Women Are Shaping Impact Investing

In the evolving landscape of finance, women are increasingly taking the lead in impact investing, a field that aligns profitability with social and environmental good. Setareh Heshmat, a seasoned ESG investment director and advocate for ethical finance, delves into how female entrepreneurs, investors, and executives are reshaping the industry and driving long-term change.

The Growing Influence of Women in Finance

Traditionally, the financial sector has been male-dominated, but recent years have witnessed a shift. More women are entering the space as investors and decision-makers, pushing for sustainable and socially responsible investment strategies. According to a study by BCG, women now control over $30 trillion in assets globally, and a significant portion of this capital is being directed toward impact-driven initiatives.

Heshmat notes, “Women investors tend to take a long-term, values-driven approach. They look beyond short-term returns and prioritize businesses that generate positive environmental and social impact.”

Female Founders Leading the Charge

Women entrepreneurs are not just investing in impact-driven businesses—they are building them. From climate-tech startups to ethical supply chain solutions, female founders are pioneering some of the most innovative sustainability-focused ventures.

Heshmat highlights some notable success stories:

  • Ellen Moeller, Founder of ClimaTrade: Revolutionizing carbon credit transparency through blockchain.
  • Vivianna Gentry, CEO of Solara Energy: Providing affordable solar solutions to underserved communities.
  • Sarah Lim, Founder of Sustainably Yours: A fintech platform encouraging ethical spending and investment.

These women are not just redefining business models but also proving that purpose-driven companies can thrive in competitive markets.

Overcoming Challenges in Impact Investing

Despite the progress, women in finance and impact investing still face significant barriers. Gender bias in venture capital funding remains a persistent issue, with female-led startups receiving only a fraction of global investment capital compared to their male counterparts. Additionally, many traditional investors remain skeptical of ESG metrics, questioning their profitability.

“Bridging this gap requires both cultural and structural shifts,” says Heshmat. “We need more women in leadership roles, more mentorship opportunities, and increased awareness of the financial viability of impact investments.”

The Future of Women in Impact Investing

Looking ahead, the role of women in impact investing is set to grow exponentially. With increasing institutional support and a broader cultural shift toward ethical investing, female investors and entrepreneurs will continue to push boundaries.

Heshmat remains optimistic: “As more women step into finance and entrepreneurship, they bring fresh perspectives and a commitment to long-term sustainability. This movement is not just about gender—it’s about reshaping the financial world for the better.”

Conclusion

Women are not only participating in impact investing; they are leading it. From directing capital toward sustainable ventures to founding purpose-driven businesses, their influence is undeniable. As Setareh Heshmat underscores, the key to lasting change lies in continued empowerment, policy support, and shifting investment mindsets toward ethical and sustainable finance.

The future of finance is female—and it’s impact-driven. 

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