Digital Marketing

SEO Tactics to Avoid in 2021

SEO Tactics

SEO is all about improving your organic traffic. Research shows that there are organizations and individuals who want to make a sale, but they need more visitors from people like you to do so! That’s where this process comes in handy: it will help bring the right readers into contact with these businesses by getting their sites ranked higher on search engines—making them easier for potential customers to find.

SEO can be used as an effective tool when trying to increase website rankings across different channels such as Google, Yahoo!, Bing etc., which will consequently lead towards increased site traffic rates due its effectiveness of marketing itself through high ranking placements within popular internet searches and websites.

SEO is changing

The digital landscape is changing at a rapid pace, and it can be hard to keep up with the trends. One of these changes came in 2011 when Google released its Google Panda algorithm update which was designed to lower rankings for sites that were deemed low-quality or thin content. This change caused many companies’ organic search engine traffic levels drop by as much as 75%. In response, marketers started employing new strategies such as adjusting their link building strategy so they could get more backlinks from authoritative websites instead of just spamming articles on various blog networks like WordPress or Blogger. The hope was this would help them rank higher on SERPS (Search Engine Results Pages) again because links are still considered one way SEOs build authority online. 

SEO standards are as high as ever

SEO standards are as high as ever and companies who haven’t yet adapted to Google’s latest algorithm update could be in trouble.

SEO is an evolving landscape that requires constant adaptation, testing, and optimization of your web content so it can rank higher on the search engine result pages (SERPs). Search engines like Google have evolved over time with new updates such a Hummingbird – which has changed how we look at things like keyword density for rankings- making compliance difficult without some forethought.

With these standards, it has become important to avoid certain tactics.

What is Blackhat SEO?

Search engine optimization (SEO) is a tricky game. There are many techniques for improving the page rank of your site in search engines like Google, and all have their pros and cons. One such technique that has been known to be used by unscrupulous web admins is called black hat SEO or Black Hat Search Engine Optimization, which tricks google into giving higher rankings than it deserves without actually providing good content on its pages.

BlackHat SEO refers to any deceptive method that can cheat Google’s algorithm out of recognizing spammy sites with poor quality content while still keeping them ranked high enough so people will visit them thinking they’re legitimate sources

Buying Backlinks

Google has declared a war on buying backlinks. This is because they have found that the majority of these links are illegitimate and deceitful, which leads to them penalizing sites for violating their quality guidelines. I recommend you don’t do this and go about a using a more legitimate Off Page Link building service. 

Keyword stuffing

Keyword stuffing is the strategy of shoehorning your business’s keywords into content. This can be done through blog posts, comments on other blogs or social media sites like Facebook and Twitter, by linking to your own website in forum discussions or even online advertisements. There are a number of different benefits that come with keyword stuffing- it helps you rank higher up for relevant search terms which means more people will find out about what you do without having to pay money – but there are risks too; Google doesn’t look kindly upon this tactic as they see it as spammy behaviour so could end up penalising visitors who visit from these types of links should their algorithm change over time. It has far better to do Keyword Research and use an SEO Consultant to help you create natural high quality content. 

Duplicate Content

Webmasters think they can steal content from other sites and rank for the stolen content, but that’s a misconception. The truth is there are many ways to get penalized by Google if you plagiarize web pages.

Some people often think that it’s okay to copy text or images found on another site in order to make their own page more popular with search engines like Google . But this isn’t true: copying texts or pictures will keep your website at risk of getting penalties imposed against them because stealing someone else’s work is not allowed according to google guidelines


Conclusion paragraph: SEO has changed a lot over the last decade. The standards are high as ever and it’s important to use an seo consultant who understands the industry to help your business prosper in this competitive environment. If you need more information on how to hire an expert, please visit my website at for free advice!

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