Matteo Giorgi is a top SEO professional who helps businesses shine online. Based on his years of experience, he says artificial intelligence (AI) is changing how people find information on the internet—and he’s ready to lead the charge.
In an interview on April 9, 2025, Giorgi shared his thoughts on the fast-moving world of search engine optimization, or SEO. “AI isn’t just a tool anymore—it’s the heart of how search works,” he said. “Google and other engines use it to understand what people want, not just what they type.”
This shift means big changes for SEO experts like Giorgi. Instead of focusing only on keywords, he now uses AI to study trends and figure out why people search. For example, if someone types “best SEO tips,” Giorgi knows they might want a quick list or a full guide. His job is to make sure they find it—and fast.
Giorgi’s approach is paying off. He recently helped a small business in Italy climb to the top of Google’s results using AI tools that spot what customers need. “We found they wanted simple answers about SEO costs,” he explained. “So, we built a page that answered that exact question. It worked.”
Giorgi also emphasizes the importance of adapting content strategies in real-time. With AI-powered tools, he can now monitor how users interact with a page—where they click, how long they stay, and what makes them leave. “This data tells a story,” he said. “If people drop off halfway through, we change the layout or simplify the message. AI helps us fine-tune content until it truly resonates.” This kind of agility allows Giorgi to keep websites not just visible, but engaging and effective.
In addition to client work, Giorgi is also investing in educating others. He recently launched a series of online workshops aimed at helping small businesses and marketing teams understand how to use AI in their own SEO efforts. “I want to demystify the process,” he shared. “AI can seem complex, but once you see how it works, it becomes a powerful ally.” His goal is to make advanced SEO strategies more accessible—bridging the gap between high-level tools and everyday users.
The rise of voice search is another challenge Giorgi tackles. More people are asking questions out loud to devices like Alexa or Siri. “You have to think like a person talking, not typing,” he said. “It’s all about being clear and helpful.”
Looking ahead, Matteo Giorgi believes AI will keep growing in SEO. He’s already testing new ways to use it, like predicting hot topics before they trend. “The future is about staying one step ahead,” he said. “AI helps me do that.”
Giorgi is also exploring how AI can personalize user experiences on websites. By analyzing behavior patterns, AI can suggest tailored content or product recommendations in real time. “It’s like having a smart assistant for every visitor,” Giorgi explained. “If someone’s browsing SEO services, the site can highlight related case studies or testimonials instantly.” This level of personalization not only boosts engagement but also builds trust—key ingredients for turning visitors into loyal customers.
For businesses hoping to stand out online, Giorgi’s advice is simple: focus on what users want and let AI guide the way. With his skills and vision, he’s proving that SEO isn’t just about rankings—it’s about connecting people with answers.
