Digital Marketing

SEO Best Practices Guide: How to Improve SEO Rankings

The new year is just around the corner, which is why now is the perfect time to take a step back, assess your existing SEO strategy, and start to make some improvements. 

Of course, your number one aim will be to rank higher on Google. This is a prospect that every business dreams of—but so many fall that little bit short in the end. 

The good news is that you can join the illustrious club of companies who’ve been successful with SEO by following the tips and advice in this SEO best practices guide. Each tip is as important as the next one, so make sure to read carefully. Let’s begin!

Use Google Search Console 

Google Search Console is a free (yes, free) service provided by the good people at Google. Essentially, what Google Search Console allows you to do is understand and assess your site’s presence on Google. Specifically, Google provides you with information regarding how it crawls, indexes, and serves your website, which you can make smart improvements from.  

For instance, you might see that your business site isn’t getting much traffic from customers. As a result, you can then start using Google Search Console for keyword research. With your newly found keyword knowledge, the next step will be to start optimizing your web copy, blogs, and more with the right keywords, which should then lead to improved SEO rankings. 

Improve Your Site’s Loading Speed 

Next up on this list of tips and tricks is a simple one: improve your site’s loading speed. In the weird and wonderful world of Google, faster websites always perform better in search results: it’s a fact. If your website is slow, sluggish, and downright bad, then it’s going to be stuck in the lowly depths of pages 3, 4, 5, and beyond, which you obviously don’t want. This is why you need to improve your site’s loading speed to give your business site a much better shot at ranking higher. 

Thankfully, there are many different ways in which you can improve website loading speeds, such as compressing your images and using a faster host. The only downside to using a faster web host is that (in most cases) you have to pay more, but it’s a small price to pay for better SEO rankings. 

Publish High-Quality (and Authoritative) Content 

Next, you need to start posting content throughout the internet that’s high-quality and authoritative. This includes all of your marketing materials, from articles and blogs to web copy. To ensure that your content ticks all of the right boxes, make sure you hire digital marketers with excellent web-writing skills and knowledge surrounding the topics they’re writing about. 

Build Backlinks Across Authority Sites

Even after following all of the tips and tricks above, you still need to build backlinks across authority sites to see better SEO ranking results. There are many ways in which you can do this, such as:

  • Adding guest posts to high-authority sites
  • Creating shareable content that gets organically shared across high-authority sites 

Over time, as you get more backlinks from authority sites, your website ranking will go in one direction: up. As a result, you’ll get to raise a glass and enjoy the thrill of having more customers than ever visiting your website and buying your products. 

Good luck with your SEO marketing journey and use this guide to improve your SEO rankings in the future!

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