Saloni Bedi is subtly redefining what it means to be an industrial designer in New England’s thriving creative scene. As a key member of Loft Design Studio, Saloni is known for her ability to bridge the worlds of business, and design—crafting products that are not only functional but deeply empathetic to the needs of users. Her work is rooted in the belief that products should evolve alongside people, not become obsolete as their lives change.
At Loft, Saloni collaborates with a nimble team of strategists, engineers, and designers to tackle challenges across healthcare, consumer electronics, and sustainability. Her past projects range from emergency rescue tools, hydration-monitoring wearables for vulnerable populations to sustainable packaging solutions for organizations like the Girl Scouts USA, and even prosthetic knee mechanisms designed for low-resource settings. Each project is marked by her signature approach: immersive research, user-driven insights, and a relentless pursuit of solutions that improve daily life.
Championing the Design Community as IDSA Boston Chair
Beyond her studio work, Saloni serves as the Chair of the Industrial Designers Society of America (IDSA) Boston Chapter—a role that places her at the heart of Boston’s design community. Since taking on the position in 2023, she has become a driving force for professional development, networking, and advocacy among industrial designers in the region.
Under Saloni’s leadership, the Boston chapter has hosted events, workshops, and social gatherings that foster collaboration and mentorship. She is particularly passionate about integrating emerging technologies—like generative AI—into the design process, helping peers navigate these new tools without losing sight of the human element at the core of great design. Her workshops demystify AI for designers, showing how it can be harnessed to enhance creativity and productivity while maintaining empathy and intent.
Saloni also champions diversity and inclusion, working to ensure that the Boston design community is accessible and welcoming to professionals and students from all backgrounds. Her efforts have strengthened partnerships between student and professional chapters, and she is widely recognized for her ability to connect designers across disciplines and career stages.
A Vision for the Future
Saloni Bedi’s dual roles—as a designer at Loft and as IDSA Boston Chair—reflect her unwavering commitment to design that matters. Whether she’s developing a new product or nurturing the next generation of creative leaders, Bedi’s work is a testament to the transformative power of empathy, curiosity, and community in shaping the future of design
