Sales of Sulfate-free Shampoo Surge as Preference for Natural & Organic Reaches Gratifying Level – Fact.MR Survey

According to a new Fact.MR report, sulfate-free shampoo sales reached 330 kilo tonnes in 2018 and are expected to climb by roughly 3.0% year over year in 2019. The growth of sulfate-free shampoo business is affected by a variety of factors, including product line expansion and innovation, as well as the introduction of solutions that allow for overnight and daytime smoothing.

According to the report, liquid sulfate-free shampoo will continue to be the most popular, accounting for more than 7 out of 10 sales today. Easy handling and simple economics are among the primary qualities that continue to drive demand for liquid variants, while effective storage options for both low- and high-viscosity sulfate-free shampoos help to broaden their application reach.

Sulfate-free Shampoo Bars – An Emerging Trend

Shampoo bars, which were only recently introduced to the market, have been gaining traction as manufacturers continue to invest in the creation and introduction of biodegradable, naturally conditioning, and super concentrated products. The ripple effects of this movement have already reached the sulfate-free shampoo market’s banks, with leading companies offering USDA certified organic, sustainably produced, and safe components. According to the survey, sales of dry sulfate-free shampoo will increase by roughly 3.5 percent in 2019 over 2018.

According to the report, customers will continue to favour sulfate-free shampoos as they become more aware of the scalp and eye irritation associated with sulfate-based counterparts, as well as the environment-friendly and healthy nature of the sulfate-free ones. However, the use of a sulfate-based product in place of a sulfate-based product is

Sales Complemented by the Move toward Free-From, Natural and Organic Products

The increasing trend of “free-from” has become completely prevalent, including everything from food and beverage to medicinal formulations and consumer items. Because sulfate-free shampoos are so closely aligned with the current trend, their popularity and acceptance among customers is likely to soar. Furthermore, the inclination for organic and natural products continues to support wider demographic acceptance of sulfate-free shampoos.

The label “sulfate-free” continues to make inroads into a growing number of personal care products, according to the survey. As more organisations and brands embrace the sulfate-free trend, these softer, healthier alternatives are set to quickly replace their sulfate-based counterparts in the near future.

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