According to a recent analysis published by Fact.MR, incontinence product sales are expected to surpass 8 billion units in 2019. The incontinence products market will continue to be ripe with prospects, with demand being driven primarily by an older demographic, growing consumer knowledge, more awareness of product availability, and a gradual shift away from stigmatising incontinence issues. According to the Fact.MR analysis, the expanding health and wellness trend will continue to influence incontinence product sales.
Incontinence is becoming more common as a result of a variety of causes, including ageing, obesity, childbirth, PTSD, and prostate procedures, which is increasing demand for new approaches to incontinence product development. Demographic and health drivers, as well as a better understanding of incontinence, product standardisation, and the development of more product forms to address wearer-specific demands and situations, all point to increased growth in the incontinence products market.
Stakeholders in the Incontinence Products Market Face Key Challenges
Significant consumer apprehension about purchasing incontinence products continues to be a major problem for market competitors. To some extent, psychological hurdles and stigma have hampered the expansion of the incontinence products business.
Growing customer concerns about incontinence products’ negative environmental effects are driving a transition to reusable and cost-effective alternatives, such as home-made and cloth-based adult incontinence diapers. In the coming years, such a trend is quite likely to have a negative impact on the uptake of disposable continence devices.
Market for Incontinence Products: A Competitive Analysis
The incontinence products industry is still highly consolidated, with the top players accounting for about 70% of total revenue. To stay ahead of the curve, companies like Essity AB, Kimberly-Clark Corporation, and Procter and Gamble are focusing on technological advancements for new launches at accessible pricing points.
Advanced disposable underwear designs are being offered by companies to make them more similar to conventional underwear in terms of fit, softness, and discretion.
While leading firms pursue traditional growth methods such as product range development, mid-sized companies place a premium on excellent manufacturing skills and a strong international presence. Companies striving to appeal to a large pool of incontinence patients continue to focus on pricing methods aimed at making goods more affordable.
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