In an online world filled with overhyped promises and clickbait gurus, Roy Cuevas stands out—not just because of what he teaches, but because of who he’s teaching it to. As the founder of Club de Humo, Roy is on a mission to revolutionize digital education for the Latino community across Latin America and beyond.
Cuevas isn’t another entrepreneur selling dreams. He’s lived the hustle. Born and raised in Mexico, Roy grew up working with his family selling tacos on the street—making ends meet, learning grit, and carrying with him a firsthand understanding of economic limitations. That experience laid the foundation for what would eventually become Club de Humo: a raw, unapologetic platform where Spanish-speaking creators, freelancers, and first-time entrepreneurs learn how to build income online with real digital skills.
Breaking the Cycle
Club de Humo isn’t a traditional online course platform—it’s a counterculture movement. Designed specifically for those stuck in paycheck-to-paycheck cycles, the platform helps users break free by offering training in high-income digital skills like web design, branding, content creation, and monetization. But what really sets Club de Humo apart is its attitude.
“In Latin America, when someone tries to make money online, they’re often labeled a ‘vende humo’—a smoke-seller, a scammer,” Roy explains. “So I called my platform Club de Humo to flip that stereotype on its head. If people are going to call it smoke, fine. But it’s the kind of smoke that gets you out of the system.”
Real Tools, Real Skills
Courses under the Club de Humo umbrella include Smart Sites, a training and site-building platform for entrepreneurs looking to master conversion-focused websites. Upcoming launches like IG Mastery Blueprint, Clone Me, and Monetiza Tu Conocimiento aim to take users deeper into personal branding, AI-enhanced content automation, and selling expertise online.
With nearly a decade of hands-on experience building brands and websites for clients across the U.S., U.K., and Latin America, Roy now distills his hard-earned knowledge into no-fluff lessons. He pairs it with weekly live calls and a growing community of learners who support each other’s progress.
From Passive Learning to Economic Empowerment
The real innovation behind Club de Humo isn’t just the tools—it’s the cultural mindset shift it represents. In a region where outdated education systems and job scarcity are the norm, Cuevas is helping a generation of Latinos move from passively waiting for opportunity to actively building it.
“We’re not here to sell easy money. We’re here to sell skills, strategy, and a new way of thinking,” he says. “You don’t need a degree to become valuable in today’s economy—you need proof of work, consistency, and access to tools no one ever taught us how to use.”
A Growing Movement
As more creators move away from mass-influencer culture and toward monetized communities, Club de Humo is at the forefront of that shift. Roy’s following continues to grow across TikTok, Instagram, and YouTube—platforms where he breaks down complex topics in Spanish with a mix of clarity, edge, and relatability.
And while many platforms push users toward expensive upsells or generic advice, Club de Humo offers affordable education designed for real-world application. “We’re not here to gatekeep. We’re here to open the gates,” Roy says.
What’s Next for Club de Humo
With a fully bilingual expansion plan and a slate of new tools coming soon, Roy Cuevas isn’t slowing down. His long-term goal? To create an ecosystem where Spanish-speaking entrepreneurs can learn, launch, and scale businesses without needing permission, English fluency, or access to elite institutions.
“This is about building digital independence,” Roy says. “Because when you can make your own money, you take back your power. That’s what Club de Humo is really about.”
As the digital education space continues to grow, Cuevas and Club de Humo are proving that real impact comes from relevance, relatability, and raw truth. And for the next generation of Latino entrepreneurs, the smoke signals are clear: it’s time to rise.
