Roku has opened a new Innovation Hub in Bengaluru.
Takeaway Points
- Roku Opens a New Innovation Hub in Bengaluru
- Roku is actively recruiting for engineering roles in Bengaluru, focusing on advertising, cloud, platform, devices, the Roku operating system (OS), and more streaming innovations.
- On Aug. 1, 2024, Roku announced its adoption of Unified ID 2.0 (UID2), a leading identity solution, across its premium streaming inventory.
What did Roku open?
Roku, the TV streaming pioneer, said on Tuesday that it is opening its new office in Bengaluru, the heart of India’s tech scene. Located in Embassy Golf Links Business Park, Challaghatta, the site will serve as a key innovation hub for the company, driving advancement in cutting-edge technology, software engineering, machine learning, and product development for the #1 TV streaming platform in the U.S. and Mexico.
Roku is actively recruiting for engineering roles in Bengaluru, focusing on advertising, cloud, platform, devices, the Roku operating system (OS), and more streaming innovations. The Roku OS is purposefully built for TV and powers Roku TV models and streaming players. Worldwide, Roku devices are used by over 80 million streaming households.
Rajesh Premchandran, Director of Engineering & India Site Lead, Roku, said: “Roku was founded on the belief that all TV will be streamed, and Bengaluru will help us continue to transform the way the world watches television. Bengaluru is a city with a vibrant culture and thriving tech scene, and Roku is proud to be expanding its presence here.”
According to the report, Roku’s new office is positioned next to world-leading educational institutions and a highly skilled pool of engineering talent, as well as a network of other leading tech companies in the region.
Roku Enhances Benefits for Advertisers with Adoption of Unified ID 2.0
On Aug. 1, 2024, Roku announced its adoption of Unified ID 2.0 (UID2), a leading identity solution, across its premium streaming inventory. Roku advertisers can now implement more precise targeting and a secure means to facilitate data collaboration at Roku Media’s unmatched scale, powered by automation through Roku Exchange.
Jay Askinasi, SVP, Head of Global Media Revenue and Growth, Roku, said, “The adoption of Unified ID 2.0 represents another step forward in Roku’s strategic programmatic path, rooted in our goal to revolutionize the ad ecosystem. By further partnering with The Trade Desk, we aim to enhance targeting capabilities, improve ad performance and efficacy to drive growth, and maintain our leadership position in the TV streaming space.”
Roku’s adoption of UID2 allows advertisers to deliver more personalized ad experiences across platforms.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect viewers to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.
Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.
