There are different types of PPC ads that can be used to get conversions, but some are more effective than others says Rizwan Ahmed CPA.
Here are 14 types of PPC ads that have been shown to be particularly effective in getting conversions:
1. Product Ads
Product ads are typically used to promote a specific product or service. They typically include things like the product name, price, and a photo or image.
2. Service Ads
Service ads likewise promote a specific service that is being offered. They may include information about the service, such as what it includes, how much it costs, and what benefits it provides.
3. Call-to-Action (CTA) Ads
CTA ads are designed to prompt the viewer to take a specific action, such as clicking through to a website or making a purchase. They usually include a strong and compelling call-to-action, such as “Buy now!” or “Learn more.”
4. Special Offer Ads
Special offer ads typically include some sort of discount or special offer that is available for a limited time says Rizwan Ahmed CPA. For example, they may feature a percentage off certain products or services, free shipping, or buy one get one free offers.
5. Flash Sale Ads
Flash sale ads are similar to special offer ads in that they promote discounts or deals that are available for a limited time. However, flash sales generally last for a shorter period of time than other types of sales, often only lasting for a few hours or even minutes.
6. Guarantee Ads
Guarantee ads offer some type of guarantee, such as a money-back guarantee, to entice people to conversion. They may also include other assurances, such as that the product or service is of high quality or backed by a reputable company.
7. Customer Testimonial Ads
Rizwan Ahmed CPA says customer testimonial ads feature positive reviews or testimonials from existing customers. This can be an effective way to build trust with potential customers and show them that others have had success with the product or service.
8. Case Study Ads
Case study ads go into more depth than customer testimonial ads, providing detailed information about how a customer used the product or service to achieve specific results. This can be an effective way to show potential customers the potential of the product or service.
9. FAQ Ads
FAQ ads answer common questions that people may have about a product or service. This can be helpful in addressing objections and increasing conversion rates.
10. How-To Ads
How-to ads provide step-by-step instructions on how to use a product or service. They are often used to promote complex products or services that require some explanation.
11. Comparison Ads
Comparison ads compare a product or service to a competitor, showing why it is better explains Rizwan Ahmed CPA. This can be an effective way to overcome objections and increase conversion rates.
12. Contest Ads
Contest ads run contests or giveaways with the goal of getting people to conversion. They often include an incentive, such as a free product or discount, to encourage people to participate.
13. Coupon Ads
Coupon ads offer coupons or promo codes that can be used to get a discount on a purchase. This can be an effective way to increase conversion rates, especially for first-time customers.
14. Free Trial Ads
Free trial ads offer a free trial of a product or service. This can be an effective way to get people to conversion by allowing them to try the product or service before they buy it says Rizwan Ahmed CPA.
Product, service and CTA ads are all effective in getting conversions. However, there are many other types of ads that can be just as effective, such as special offer ads, flash sale ads, guarantee ads, customer testimonial ads, case study ads, FAQ ads, how-to ads, comparison ads, contest ads, coupons, and free trial ads. Ultimately, it will depend on the product or service being promoted as to which type of ad will be most effective.
When it comes to conversion rates, product and service Ads are particularly effective. This is likely because they provide specific information about what is being offered and what the benefits are. Additionally, they often include a strong call-to-action (CTA) that encourages people to convert. However, it is important to test different types of ads to see which ones are most effective for your particular product or service.