Calcium sorbate is a polyunsaturated white powder, obtained by neutralizing sorbic acid. The product has been used as a food preservative and dissolves when added to water.
The demand for food preservatives has increased in the last few years due to the rapid growth in the convenience food sector.
With customers globally becoming conscious about their health, the demand for food products containing preservatives such as salt has witnessed a rise which, in turn, has positively impacted the growth in the calcium sorbate market.
Prevention of Microbial Growth in Food and Beverages Could Fuel Calcium Sorbate Demand
Calcium sorbate has shown the ability to help prevent microbial growth such as bacteria and fungi in the manufacturing of food and beverages and this aspect is expected to fuel product demand and propel the overall calcium sorbate market, too.
The addition of calcium sorbate to alcohol helps in making it difficult for microbes to reproduce and split into small microbes.
Calcium sorbate has also proven beneficial in ensuring that yeast does not grow in alcohol production. When calcium sorbate comes in contact with yeasts, the metabolism of the yeast is destroyed and it eventually dies.
Owing to their anti-microbial properties, calcium sorbate has been deployed in the packaging of drugs, which has helped increase product demand and bolster the growth in the overall calcium sorbate market.
Other factors such as growth in the food and beverages sector and rising disposable income among different population sections are also expected to fuel the growth in the calcium sorbate market, in the upcoming years.
Foods containing calcium sorbate are usually stored in a cupboard. Calcium sorbate must be protected from extreme sunlight, in a bid to ensure they don’t break down quickly. Generally, foods containing calcium sorbate are packaged using airtight packaging and kept away from light, heat, and moisture.
Government initiatives and measures such as promoting the benefits of calcium sorbate and providing funding to leading market players to produce improved quality of products could help in market growth, in future.
With calcium sorbate extensively used in food and beverages industry, it seemed like the market would witness steady growth in the next few years.
COVID-19 Pandemic Negatively Impacts Growth in Overall Calcium Sorbate Market
However, with the outbreak of the COVID-19 pandemic, food manufacturing facilities were forced to shut down owing to strict government regulations and lockdowns imposed by governments in a bid to contain the spread of the virus.
This impacted the demand for calcium sorbate and adversely affected the overall calcium sorbate market.
While calcium sorbate has been extensively deployed in the food and beverages industry, there are also drawbacks that could affect the product demand in future.
In the last few years, sodium and potassium sorbates have emerged as a suitable alternative for calcium sorbate and as a result, the demand in the food and beverages industry is not expected to be solely driven by calcium sorbates, which could affect the overall calcium sorbate market growth.
Europe has banned the use of calcium sorbate as a food additive because of the lack of available genotoxicity data about the product. This decision could have a negative impact on the overall calcium sorbate market, in future.
Leading Players Anticipated to Hold a Large Share in Overall Calcium Sorbate Market in Future
The global calcium sorbate market comprises several well-established players, many of whom have made a name for themselves owing to years of delivering consistent results.
Prominent calcium sorbate market players could collaborate with smaller players in a bid to expand their market presence and increase their revenue shares.
The smaller calcium sorbate market players will seek investments from private investors, which could help them in their long-term growth.