Sports sun care products can be defined as products purchased by athletes across different sports to protect their skin from the sun as well as other harmful rays.
Rising customer awareness about the harmful effects of over-exposure to ultra-violet radiation is the key growth driver for the global sports sun care market.
Sports sun care products have also been in demand with athletes, across different sports who apply these products to protect their skin from the sun. The increased demand has contributed to the growth of the sports sun care market, too.
Excessive exposure to harmful rays could lead to problems such as skin acne, wrinkles, aging, and in some cases, skin cancer. In a bid to prevent these issues, customers are looking to purchase the best quality skincare products, which would offer them adequate protection from these problems.
Customers have shown a keen interest for sports sun care products that contain multifunctional ingredients and simpler formulations and this has helped bolster sports sun care market growth, too.
Sports sun care products that are rich in natural and organic ingredients have witnessed a greater demand among consumers than other products since they have been found to contain fewer chemicals and also found to settle easily onto the skin, without causing too much itching.
The increased demand for natural sports sun care products is expected to positively impact the growth in the overall sports sun care market.
Increased Product Demand among Swimmers, Surfers Contributing Hugely to Market Growth
Swimmers have specifically contributed hugely to the growth of the sports sun care market owing to increased demand among surfers and swimmers for anti-tanning, water-resistant products.
Some of the commonly-used sports sun care products include powders, creams, gels, lotions, and sprays.
COVID-19 Pandemic Adversely Affects Growth in the Global Sports Sun Care Market
The outbreak of the COVID-19 pandemic adversely impacted the growth in the sports sun care market. With governments imposing strict social distancing regulations and lockdowns in a bid to contain the spread of the virus, sporting events worldwide were postponed.
This led to a decrease in demand for sports sun care products among different athletes and impacted the overall market, too.
While sports sun care products have witnessed high demand among athletes, there are still areas that require improvements for the products to sustain their demand in future.
Strict Government Regulations, High Costs Could Dent Growth in Sports Sun Care Market in Future
Specific sports sun care products comprise a high percentage of chemical composition. Governments in leading economies have imposed strict regulations over the excessive use of these ingredients in sun care products.
These regulations could have a negative impact on the manufacturing of sports sun care products, in turn, impacting product sales and demand.
Sports sun care products are costlier than regular skin care products and as a result, are affordable by only a certain section of athletes. This drawback could, too, prove to be a key restraining factor for thesports sun care market growth in the coming years.
The global sports sun care market comprises several prominent players and it is anticipated a many of these players will account for a large share in the global market, in future.
Research and development activities to produce an improved quality of products could be a key growth strategy for the prominent market players, in the upcoming years.
Solskyn Personal Care, recently, announced they would be investing heavily in R&D activities to improve their existing products. The company added that they were looking to specifically look at improving the packaging of the products and were looking to include ingredients that are rich in vitamins and anti-oxidants into their manufacturing process.
Prominent players could collaborate with the lesser-known players in a bid to expand their market presence and increase their revenue shares.