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Rise in Literacy Rate and Health Concern Among Women to Propel Demand of Feminine Wipes Market

Due to rising health concerns among women about their private parts, the global feminine wipes market is expected to grow dramatically in the coming years. The recent increase in the literacy rate among women has made them aware that feminine wipes can be used not only during menstruation but also in everyday life, such as after a long day at work. Feminine wipes are a type of moist cleaning cloth that can also be used to control odour. These wipes are typically made of non-woven fabrics that have been soaked in a cleansing solution. However, it has been discovered that the colourants in feminine wipes cause irritation when used frequently.

The feminine wipes product can be found in supermarkets and department stores, retail stores, health and beauty stores, and online stores, depending on the distribution channel. Due to their large shelf space, supermarkets and department stores have sold the most feminine wipes among the pack.

Feminine Wipes- Key Players

Feminine wipes market is competitive in nature due to presence of numerous key vendors. Therefore to sustain and to succeed in the global market, manufacturers have to expand their business in developing countries. Some of the key players in this market are-
Healthy Hoohoo, VWash, Natracare, P&G, Combe, and C.B. Fleet.

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Feminine Wipes- Drivers  

The most important but common factor that fuels the growth of the feminine wipes market is rising awareness among women about safety and health particularly during menstrual cycle. Women these days are conscious about maintaining hygiene not only during periods but other days as well to keep themselves away from getting infected through bacteria or fungus. Rising disposable income and changing lifestyle is also creating positive impact on the growth of the feminine wipes market across the world.

Feminine wipes are user friendly and are available easily in pharmaceutical shops and in supermarkets. These wipes are easy to carry and they can be easily disposed which also reduces the risks of spreading infections. Governments across the globe, especially in developing regions are taking efforts to spread awareness among school girls about the following feminine hygiene. Growing initiatives are also boosting the development of feminine wipes market.

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