“The Myanmar market is still so young, with a lot of potential, and through this collaboration we will launch tournament games alongside Goama who have over 80k people competing in each gaming tournament” – Ben Fairbank, CEO, and Co-founder of RedFOX Labs
Manila, Philippines — After acquiring one of the largest media players in Southeast Asia earlier this year, MYMEDIA Myanmar, RFOX Media gained instantaneous access to more than 13 million followers. According to Fairbank, RedFOX Labs had been planning for some time to do this acquisition, touting it as a major milestone in their vision to expand across the region to other SEA countries.
Partnering with Goama, an esports gaming platform for businesses, RFOX Media expects to reach a total audience of over 20 million Southeast Asian residents with their combined reach across the SEA region. They will also work together to create and launch a play-to-win casual game for RFOX media as an acquisition driver to the new RFOX Media platform.
The game will be titled “RFOX run” and offer players the opportunity to win exclusive and rare NFTs based on their performance and leader board positions. RFOX Media is now on the road to creating a mega highway of monetizable media content through advertising and the creation of NFTs.
“We currently have a gaming division called RFOX Games, but to partner with a non-blockchain gaming platform with such a large daily user base is wonderful exposure in a very different sector for us.” – Ben Fairbank of RedFOX Labs
Wayne Kennedy, CPO and Co-founder of Goama said: “Innovation is at the core of our mission. We are excited to team up with RedFox and bring NFTs as tournament prizes for the first time in Myanmar! This is the first of many innovations we have in plan for our casual eSports platform on leading Superapps throughout Southeast Asia.
“We’re proud to have created RFOX Run, which we know our users are going to love playing and chasing top spot on the leaderboard!
“We look forward to a successful and long partnership with RedFOX and extending the relationship across our entire footprint.”
About RedFOX Labs
RedFOX Labs is a Southeast Asian venture builder, that identifies and builds successful business models for the region’s emerging markets. It is focused on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel, and esports/gaming and focuses on adding value to the digital economy through the use of emerging technologies such as blockchain. As a company, its value is tradable through its native token ($RFOX). Subscribe here.
RedFOX Labs Official Channels:
RFOX Games Twitter: https://twitter.com/RFOX_GAMES
KOGS Twitter: https://twitter.com/KOGS_GG
KOGS Facebook: https://www.facebook.com/kogs.gg/
KOGS Discord: https://discord.gg/5kNdg7U9bU
Goama is a leader in platform gamification, setting the benchmark in digital innovation and user engagement, working with some of the world’s biggest superapps and brands. Its turnkey solution offers a plug and play platform that creates unique gamified experiences that empower its business partners to build engaged communities. Goama has partnerships with the leading apps across 24+ countries to help them drive user engagement, increase monetization opportunities, and acquire new users.