Motorvision Group, a powerhouse in European automotive content TV channels, is taking a leap into the future of media localization by partnering with Dubformer. The collaboration has not only slashed Motorvision’s localization costs but has also deepened its connection with audiences in Latin American (LATAM) countries, opening doors for expansion into new markets.
Motorvision Group, a frontrunner in automotive TV channels globally, covers everything from news and documentaries to lifestyle content and live motorsports programs. With a global presence and channels localized in languages like English, French, German, LAS, Greek, Portuguese, and Thai, Motorvision caters to a diverse audience. Their content includes episodes ranging from 30-60 minutes and shorter clips, especially for their popular Motorvision YouTube channel.
Traditionally relying on human translators and voice actors for subtitling and dubbing, Motorvision recognized the need to optimize its localization process to stay competitive and meet the growing demands of its global audience. The adoption of AI dubbing technology from Dubformer enabled Motorvision to expedite localization efforts and achieve significant cost savings.
Motorvision initially focused on subtitling content in Greek and Brazilian Portuguese and successfully produced four episodes with voiceovers in Latin American Spanish (LAS). The LAS version received widespread acceptance, and the AI-generated voiceover proved more cost-effective than conventional methods, paving the way for potential expansion into a wider range of languages.
In the early stages of AI dubbing testing, Motorvision faced challenges, including ensuring the correct pronunciation of different brands and eliminating a somewhat “robotic” sound. Dubformer effectively addressed these challenges by incorporating feedback from “proof-listeners” and actively working on integrating glossaries to guarantee perfect pronunciation.
To create a more natural-sounding audiotrack, the Dubformer team explored different voices and applied enhanced AI mixing techniques, achieving the desired outcome.
Raimund Koehler, CEO of Motorvision Group, expressed excitement about the partnership, stating, “Our mission is to provide viewers around the world with the highest quality programming in their preferred language. With Dubformer’s unique AI technology and approach involving human proof-listeners, we can increase our output without compromising on content quality.”
In their initial AI dubbing venture, Motorvision achieved a 17% reduction in total localization costs. Having successfully dubbed four episodes for the LATAM and Spanish markets, Motorvision is gearing up for further collaboration. The company’s ambitious plans include expanding AI dubbing into French, Brazilian Portuguese, Spanish, and potentially English, as they continue to revolutionize the localization landscape in the media industry.
Raimund Koehler, CEO of Motorvision Group, expressed excitement about the partnership, stating, “Our mission is to provide viewers around the world with the highest quality programming in their preferred language. With Dubformer’s unique AI technology and approach involving human proof-listeners, we can increase our output without compromising on content quality.”
In their initial AI dubbing venture, Motorvision achieved a 17% reduction in total localization costs. Having successfully dubbed four episodes for the LATAM and Spanish markets, Motorvision is gearing up for further collaboration. The company’s ambitious plans include expanding AI dubbing into French, Brazilian Portuguese, Spanish, and potentially English, as they continue to revolutionize the localization landscape in the media industry.
Working hand in hand with Dubformer, Motorvision remains committed to enhancing its localization process and revolutionizing the media industry through AI technology.
