Renault, a historic mobility brand and pioneer of electric vehicles in Europe, is all set to launch its second NFT collection following the success of its first genR5 NFT drop in Dec. 2022. The second NFT Drop features exclusive R5 Turbo-inspired custom-designed, limited-run sneakers that will go on sale in the coming weeks.
The NFT collection is part of the French automaker’s ‘Renaulution’ strategic plan, under which Renault aims to embody modernity and innovation in technology, energy, and mobility services in the automotive industry and beyond.
Renault NFTs are minted on the Ethereum blockchain, whose energy consumption has now been reduced by 99.95% as a result of moving from consensus-based Proof of Work to adopting Proof of Stake.
These NFTs give holders access to the R3NLT universe, representing a pass to become a brand insider that can provide exclusive experiences inaccessible to the general public.
By joining the Web3 universe, Renault wants to take its community behind the scenes of the brand and offer unique and exclusive experiences.
Sneak a Peek at Renault’s Exclusive R5 Turbo-Inspired Sneakers
The new RACING SHOE5 series of the Renault NFT collection will feature only 960 pairs of limited-edition sneakers. Each of these sneakers will come with a connected “digital twin” NFT as a piece of 3D artwork registered on the blockchain.
This latest collection will give its holders access to an exclusive meet-up with the brand designers at Renault’s Research and Development Center, as well as a dedicated and customizable merchandising collection.
“The RACING SHOE5 collection gives Renault enthusiasts an innovative new way to engage with their favorite auto company,” says the project team. “Renault’s second NFT drop is a unique opportunity for brand fans to get their hands on an exclusive pair of custom-designed sneakers and enjoy an immersive, 3D experience.”
Each design in the series is inspired by a different flagship R5 Turbo model. The sixth design pays homage to the R5 Turbo 3E, which was co-created in collaboration with the R3NLT web3 community.
The distinctive design elements of the iconic R5 Turbo lineup are also incorporated into the limited edition sneakers by the automobile company, which includes integrating an NFC chip into the shoe. Scanning this chip will trigger the recovery of a second NFT — a certificate of authenticity in the form of a “digital passport.” This passport contains the shoe’s unique identity card along with details of its composition, materials, and production history.
Each sneaker, made from eco-responsible materials, will be accompanied by its corresponding NFT, which will be sold for €265. Fans and members of the R3NLT web3 community will get access to the drop on May 15, while those who pre-register will have access the next day, and the public sale will commence on May 17 on the nft.renault.com website.