RecurrinGO!, a Shopify subscription management app, has been acquired by Capitaliply, an American rollup company, for $1.1 million. Over the next two years, Capitaliply plans to invest an additional $1.5 million to enhance the app’s functionality and expand its market presence.
About RecurrinGO!
RecurrinGO! enables over 3,000 stores worldwide to sell products on a subscription basis. The app automatically handles repeat orders, notifies customers, and allows merchants to set delivery frequencies. Customers can subscribe for regular deliveries, modify orders, and make payments without re-entering data. Currently, the app is primarily used in the USA, Canada, and Europe.
Market context and competitive edge
According to forecasts, global e-commerce sales are expected to reach $6.33 trillion by 2024, representing an annual growth rate of 8.8%. Shopify, one of the leading platforms in this segment, processes transactions worth $235.9 billion annually and holds 10.32% of the market share among top e-commerce platforms, trailing behind players like WooCommerce and Squarespace.
The subscription market is highly profitable, as evidenced by RecurrinGO!’s competitors’ performance. For instance, Recharge serves 20,000 users and processes $20 billion in transactions. This impressive market potential is why Capitaliply sees significant value in acquiring and further developing RecurrinGO!. It is assumed that $1.5 million investment will strengthen the app’s market position.
The app is ready to integrate with clients’ products, offering tailored settings that meet specific business needs. Additionally, RecurrinGO! operates in the B2B segment, enabling businesses to subscribe and automate related logistics processes such as organizing transfers and shipping.
AI integration and future developments
RecurrinGO! will integrate artificial intelligence (AI) to enhance subscription management efficiency and optimize customer experience. AI is expected to help predict customer behavior, automate order processing, and reduce churn, ultimately increasing revenue and customer loyalty.
Yauheni Tamashevich, CEO of RecurrinGO!, says the team is working on new features to reduce subscription churn by up to 80%. These features, which will be partially funded by the new investments, include automated AI interactions with users in case of payment failures or subscription cancellations via popular messengers to bring them back as active subscribers.
‘By integrating AI technologies into our RecurrinGO! app, we aim to offer more personalized subscription management solutions’, – said Yauheni Tamashevich.
Moreover, Matt Gramovich, CEO of Capitaliply, noted that improvements in UX design, customer support, and marketing strategies are planned for the app. Additionally, the key growth factors will include the establishment of a sales team and entry into the medium to enterprise client market.
About Capitaliply
Capitaliply, an American roll-up company, specializing in acquiring and growing Shopify applications. The company manages a diverse portfolio of apps and actively invests in high-growth potential projects. Founded by IT entrepreneurs with experience in Shopify app development and exit, Capitaliply aims to create a financial product ecosystem that already includes 9,000 merchants with a combined gross merchandise volume (GMV) exceeding $1.5 billion.
Capitaliply, an American roll-up company, specializing in acquiring and growing Shopify applications. The company manages a diverse portfolio of apps and actively invests in high-growth potential projects. Founded by IT entrepreneurs with experience in Shopify app development and exit, Capitaliply aims to create a financial product ecosystem that already includes 9,000 merchants with a combined gross merchandise volume (GMV) exceeding $1.5 billion.
