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Real Estate Leads 101 – Are You Running Away From Follow-Up?

Working with a lead generation company gave me some interesting insights into both real estate leads and agents. I’ve covered both ends. My job, both the consumer and the agent itself, was to make both sides happy. yes that’s right Actions speak louder than words.

The consumer side is easy.Top Real Estate Agents in Mississauga leads want home values, they want information about the market, they want real estate agents and we get them. real estate agent? Well, that’s another story. They wanted just about everything under the sun when it came to real estate leads. They wanted the house to go to people ready to list it ASAP without working on the agent side. They want listings, not real estate leads.

Well, if I could deliver that consistently all the time, I’d either have a multi-million dollar company or be a stay-at-home mom in real estate. Get this through your head agent. There is no magic service that provides low cost listings. Instead, these services give you real estate leads, and it’s your job to convert them into customers. okay? Real Estate Leads + You = Customers!

You’ve attended classes, studied sales and marketing techniques, and printed all kinds of trinkets with your name and logo for real estate leads. So, you need to convince your real estate lead to work with you. And if you’re not converting them, perhaps you should look your own way rather than immediately blaming the source of your real estate leads.

By now you’ve probably heard all the excuses as to why online real estate leads are bad or fake. And that’s all. It’s an excuse to make you feel better about not being able to turn real estate leads into listings. That said, here are the top five copouts I’ve heard over the years about following up on real estate leads and my reactions to them.

  1. I’m a new agent and nobody wants to use a new agent.

Well, how do they know you’re a new agent? Did you announce the moment you spoke to your real estate lead? You don’t have to tell every real estate lead that you’re new. If they ask, be honest and don’t volunteer information. And how do you know that “no one” wants to use the new agent? Sounds like a gross generalization to me. You won’t know until you go out and try it. Convince your real estate lead that being fresh means you’re cutting edge, and that’s the best thing out there right now. I am new to business. Try converting. Assuming from the start that your real estate leads won’t want to use you because you’re new, you’re not even given a chance.

  1. Some real estate leads are on the Do Not Call Registry.

so? There is no such thing as a Do Not Knock list. If your real estate lead is on the DNC register and you feel uncomfortable making a call, you should mentally prepare yourself for the referral by putting your butt in the car, orientation in your hand, and knocking on the door. And, in fact, the Do Not Call Registry’s ground rules allow any consumer on your list to contact you (what an online real estate lead is!) for up to three months after you inquire. So you have to call for 3 months. Even after that, that door is always there! Do not use DNC as a coping mechanism with real estate leads. It’s a lame excuse.

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