We know all too well that running an effective SEO campaign might be super challenging. With this in mind, our team keeps looking for a reliable one-size-fits-all solution that would be both cheap and productive. In this review, we will introduce you to Rank Tracker, original software that most closely matches these criteria of low cost combined with maximum efficiency.
What Is Rank Tracker?
Now, what is Rank Tracker exactly? In a nutshell, it is an original multifunctional software designed to complete the most complicated SEO tasks including but not limited to rank tracking, SERP checking, traffic metrics, and more. Rank Tracker is one of the four components of a large SEO PowerSuite:
- Rank Tracker: Keyword rank and SERP checker;
- WebSite Auditor: On-page auditing for SEO agencies;
- SEO SpyGlass: In-depth backlink analysis;
- Link Assistant: Fast and seamless link building.
In this full review, we will specifically focus on the rank tracker tool and try to offer an extensive and unbiased account of each rank tracking feature that it has to offer. As a small disclaimer, it is necessary to clarify that we will review the original licensed Rank Tracker, which is downloadable software that has three editions: free, pro, and enterprise.
A Brief Tutorial to Rank Tracker Key Features
To get a better idea of how the tool can benefit SEO professionals and agencies, it might be useful to take a closer look at its core features and some unique tasks it can assist with. So let us review that in more detail.
Target keywords
When it comes to rank tracking, the tool has a lot to offer, indeed. Thus, in addition to standard keywords and ranking statistics, you can use it to get some insights into the site’s ranking progress, visibility details, and organic traffic analytics. The output can be conveniently organized into a ranking summary. The latter contains charts illustrating the keywords ranking by a search engine (you can choose among hundreds of search engines), keywords move up and down trends, and a visibility progress graph.
A particularly nice feature to mention in this review is a keyword map that offers details on the number of searches, degree of competition, KEI, and expected visits for each keyword. You can set the tool to find keywords in unlimited quantities and, for convenience, they can be grouped and ranked by difficulty, PPC, and SERP features.
Keyword research
It would not be an exaggeration to say that in-depth keyword research is actually the heart of any SEO campaign. If you perform it with Rank Tracker, you get access to a whole deal of useful options from ranking keywords and automated keyword gap detector to finding related searches and TF-IDF explorer. For maximum efficiency, the tool integrates 23 keyword finder instruments which allows it to allow optimal relevant recommendations that take into account the strengths and weaknesses of your competitors’ SEO practices.
Of special interest to our review is the special keyword sandbox that includes both the tracked keywords and those potentially worth tracking. Just as in the case with ranked tracking, positions in the keyword sandbox can be grouped by themes or other criteria.
SERP analysis
Even the most extensive and relevant keyword research is not enough to ensure great SEO campaign outcomes. To make the most out of it, you need to likewise perform a profound SERP analysis. The latter provides clues to how you can use the data collected by your tracker tool to outperform your competitors. Rank Tracker is an excellent fit for this as it offers all necessary insights into key SEO metrics such as keyword difficulty, the number of searches, expected visits, and more.
What we’ve found especially handy when working on this review is that the SERP tracker gives you charts displaying keyword data organized by page inlink rank, domain traffic, page strength, and other factors. Besides, it offers you a SERP average for a search engine of your choice be it Google, Bling, Duckduckgo, or whatever else.
Competitor research
Good competitor research is just as important as the aforementioned SERP analysis. After all, you need to know whom you compete with before you determine how to outperform them. The Rank Tracker software takes on three important tasks in this regard. These are a review of domain competitors, topic competitors, and top pages. For domain competitors, you can locate data on the keyword intersection percentage, unique and intersecting KWs as well as competitors’ unique KWs. For topic competitors, it also provides such data as page inlink rank and the number of sites linking to the page.
Another point to mention in our review is the option of top page analysis. With its help, you get a meticulous account of all metrics involved including but not limited to organic traffic, traffic value, keywords, page inlink rank, and more. You can choose to locate this info for a local search engine as well as select between desktop and mobile devices.
Domain strength
Domain strength is composed of a number of factors including the total of all links and linking root domains. When preparing this review, we were pleased to find out that Rank Tracker likewise differentiates between “dofollow” and “nofollow” links as well as offers insights into IPs and C-blocks. Another useful perk is that you can check the domain’s popularity on a particular social media as well as see how much traffic has been coming from them lately.
The same info that the rank tracking tool gives you to assess the strength of your domain can be collected on your competitors’ domains. That way, instead of getting an abstract idea of your performance, you can compare it to that of other market players. The best thing is that you can request domain strength data about several competitors.
Rank Tracker Overview: Pros and Cons
Given the features described in this review, here is a summary of the major strengths and weaknesses of the Rank Tracker software.
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