Luxury events often promise elegance and spectacle, yet very few manage to create something more meaningful. In a city driven by innovation and creative ambition, a new name is beginning to stand out for approaching events with a completely different philosophy. That name is QueenethOkeke, the founder of The Ash and Ember Event Company, a rising Dubai based brand dedicated to crafting experiences that people feel long after the lights fade.
Queeneth spent ten years working in the global hospitality and events industry before taking the bold step of building her own company. Her career took her across Africa, Europe and the Middle East, exposing her to diverse cultures and different interpretations of luxury. Along the way she discovered something that shaped her vision for the future. Beautiful events were common, but emotional connection was rare. This realisation led her to create a brand that does more than execute ideas. It creates moments that spark memory and meaning.
The Ash and Ember Event Company was officially founded in July 2025 and reflects Queeneth’s desire to build a household brand known for refined event concepts for niche luxury clients. The company focuses on experiences that are elegant, intimate and thoughtfully designed. The mission is simple. Craft with passion and create experiences that bring people together in a meaningful way. The result is a brand rooted in purpose and driven by a genuine love for the art of hospitality.
Launching a company in the competitive landscape of Dubai comes with its own challenges. As a new brand, the journey has been focused on finding clients who value exclusivity and appreciate the emotional depth behind every concept. Although the company has not yet invested in traditional marketing, interest continues to build through word of mouth and organic referrals. Friends, industry peers and guests who have attended past private gatherings often become the strongest advocates. For Queeneth, that authenticity has been the greatest sign that her approach resonates.
Today Ash and Ember builds its own signature events while also designing bespoke experiences for select clients. Every project is treated as a new opportunity to create something iconic and unforgettable. The company places emphasis on intentional design, personalised storytelling and human connection. It is a philosophy that aligns naturally with the luxury landscape of Dubai, where people increasingly seek experiences that feel personal rather than predictable. As the brand grows, the vision remains steady. Craft experiences that linger in the memory and elevate the meaning of celebration.
Queeneth’s personal journey plays a significant role in the identity of the company. She has been building businesses since her teenage years and has always possessed a global mindset shaped by her life across three continents. Her professional highlight has not been a specific award or industry recognition. Instead she values the people who believed in her vision from the earliest days. The support of friends, family and loyal guests has been her greatest accomplishment. Their presence at every event reflects the trust she has earned and the authenticity of her brand.
The Ash and Ember Event Company continues to grow quietly but confidently, guided by the belief that passion is the most valuable asset a creator can have. The brand does not measure success by scale but by emotional impact. It is this perspective that sets Queeneth apart in an industry often focused on grandeur. Her work reminds clients that luxury is not defined by size or extravagance. It is defined by meaning and the feeling a moment creates.
With a foundation of experience, purpose and genuine passion, The Ash and Ember Event Company is steadily becoming a name to watch. As the brand expands its reach in Dubai and beyond, its core promise remains unchanged. Craft every experience with intention. Celebrate human connection. And ignite a spark that stays long after the event ends.
