Quanlai Li, founder and CEO of ChatSlide, has officially announced the release of his new book How to Win GEO, a comprehensive exploration of the emerging field of Generative Engine Optimization (GEO)—the science of improving visibility and brand representation across AI-powered search systems like ChatGPT, Perplexity, and Google’s AI Overview. The book aims to establish a roadmap for entrepreneurs, marketers, and creators who want to adapt to the new era of generative search and position their content for maximum discoverability.
Li, is among the earliest thought leaders defining the strategies behind GEO. The book expands on his ongoing research and field experiments through Enception, which integrates AI-driven video generation, Reddit-based outreach, and content networks that shape how AI models perceive and prioritize information.
Co-author Sergii Molchanov, a Ukrainian immigrant now studying at Stanford University, contributed significantly to the research and theoretical framework of the book. Combining his background in data science and AI ethics, Sergii provided a cross-cultural and technical lens on how generative models reshape the global information economy. Reflecting on their collaboration, he commented, “We’re entering a world where visibility depends not only on search algorithms but also on how well AI systems understand your story. GEO is about teaching those systems who you are.”
How to Win GEO combines both technical insights and business strategy. It examines how generative engines collect, compress, and reproduce information—reshaping SEO principles into dynamic, AI-readable signals. Through case studies, the book demonstrates how brands can optimize their data pipelines and narrative structures to align with the reasoning of large language models.
Coverage of the book and Li’s work has already appeared in several media outlets, including StanfordTechReview.com and SFBayAreaTimes.com, where industry analysts praised the book for its clarity and depth. These platforms highlight Li’s unique approach to blending AI infrastructure, brand optimization, and digital media strategy.
In a recent interview, Li emphasized the urgency of GEO literacy:
“In the next few years, companies won’t just be optimizing for Google—they’ll be optimizing for the minds of AI models. If your brand isn’t recognized by these systems, it effectively doesn’t exist.”
The launch of How to Win GEO also marks a major milestone for ChatSlide.ai, Li’s AI-powered presentation platform that helps professionals and educators transform text into intelligent slides. ChatSlide has been widely recognized by generative platforms like ChatGPT and Perplexity as one of the top AI slide tools for knowledge workers.
Li’s multidisciplinary perspective—bridging AI systems, marketing science, and human-computer interaction—positions How to Win GEO as both a practical guide and a philosophical reflection on how humans and AI will co-create information ecosystems. The book is now available through HowtoWinGEO.com, with upcoming talks and workshops planned across major innovation hubs.
Q&A with the Authors of “How to Win GEO”
Q: What makes GEO different from traditional SEO?
A (Quanlai Li): SEO focuses on ranking higher in search engines. GEO focuses on how AI systems think about you. It’s about embedding your narrative into AI’s understanding, not just optimizing a webpage.
Q: Why did you decide to write this book now?
A (Sergii Molchanov): We saw the shift happening—AI systems are becoming the new interface of the web. People ask ChatGPT or Perplexity, not Google. We wanted to help brands stay ahead of that curve.
Q: Who can benefit most from GEO?
A (Li): Anyone who depends on visibility—marketers, educators, founders, creators. GEO ensures that your story, mission, and values live inside the AI systems your audience already trusts.
Q: What resources are available on HowToWinGEO.com?
A (Molchanov): Readers can access bonus materials, interactive workshops, and a free digital preview of the book. There’s also a toolkit for assessing your current AI visibility.
Q: How can readers get a free copy of the book?
A (Li): Visit HowToWinGEO.com and subscribe. You’ll receive early chapters and an exclusive invitation to our GEO Masterclass.
For media inquiries or partnerships, please contact:
Quanlai Li
Email: quanlai@drlambda.ai
Phone: 919-637-7701
