The global QR code labels market is estimated to develop at a rate of 8.9% annually from 2022 to 2027, from US$ 1.3 billion in 2022 to US$ 2.1 billion in 2027.
Product labeling has become increasingly important in terms of influencing consumer purchase behavior, much as packaging has. The 2D nature of QR code labels, as well as machine (mobile device) readability, continue to highlight their high adoption potential. Apart from the food and beverage industry, the healthcare, pharmaceutical, and personal care industries have all lately adapted to the barcode-to-QR code paradigm shift.
Operators in a variety of industries are increasingly choosing QR code labels over their traditional equivalent, the barcode, as the importance of addressing the industrial implications of product and label counterfeiting develops.
Exploring a broader use in the food and beverage industry, which accounts for a significant revenue share in the QR code labels market, the QR code labels make it simple for customers to access product authentication information, which is usually difficult on labels with limited space.
Top Trends Affecting the Strategic Activities of QR Code Label Manufacturers –
• Wristbands with waterproof QR codes
• Labels with QR codes designed specifically for packed seafood
Thousands of QR code labels are being placed on alcoholic beverages by wholesale and retail distributors.
The majority of established QR code label firms are concentrating on waterproof QR code labels that can withstand adverse weather conditions.
Another notable development in the QR code label environment that has emerged in recent years is the increased usage of QR code labels on seafood and wine bottles.
Russian wholesalers and retailers dealing in alcoholic beverages have initiated mass QR code tagging for all liquor bottles as part of a new push to conform to their electronic tracking and monitoring systems. While this trend affects both luxury spirits and beer, it is projected to aid the Russian alcohol industry in tracking exports, imports, and sales in addition to production, distribution, and sales.
Australian manufacturers of QR code labels have been striving to track seafood and meat goods during transit, allowing consumers to stay up to date on the products’ history and current condition.