The partnership combines PropLaunch’s operating model with Axcera’s technology infrastructure and RUBIK’s specialist risk expertise to give prop firm founders a stronger and more capital-efficient foundation from day one.
DUBAI, UAE, October 6th, 2026 – PropLaunch has partnered with Axcera and RUBIK Prop Firm Consulting to support entrepreneurs looking to launch and operate proprietary trading firms.
PropLaunch was created around a simple observation: launching a prop firm requires far more than a trading platform and a website.
Founders need to coordinate technology, trader onboarding, trading platforms, payment providers, KYC, account management, operational workflows and risk management, while also building a brand, acquiring traders and supporting customers.
Doing all of that independently can require substantial upfront investment. Technology licences, infrastructure, integrations, specialist staff and third-party providers can quickly create a significant fixed-cost base before a new firm has proven its ability to acquire and retain traders.
PropLaunch is designed to reduce that barrier.
By bringing the core operational components together within one structured model, PropLaunch gives founders a more streamlined and capital-efficient route from initial setup to day-to-day operation. Instead of having to source, negotiate and integrate multiple providers separately, founders can access established infrastructure, specialist expertise and operational support while focusing more of their resources on building the business itself.
Under the model, PropLaunch sits at the centre of the relationship with founders and coordinates onboarding, configuration, trading platform connectivity, payment infrastructure and ongoing operational support. Rather than building every specialist capability internally, PropLaunch has partnered with Axcera and RUBIK in two areas it considers fundamental to operating a prop firm: technology and risk management.
Axcera provides the underlying technology infrastructure, including trader-facing systems, account management, back-office workflows, automation and the systems required to manage trading accounts at scale.
RUBIK provides specialist risk expertise, helping establish evaluation structures, trading rules, monitoring frameworks and payout review processes from the outset. Its role is designed to help firms build risk management into the operating model from day one rather than introducing it only once problems emerge.
The aim is not only to make launching a prop firm easier, but to give founders a more sustainable starting point. By reducing the amount of infrastructure, internal resources, and fixed overhead required at launch, founders can preserve more capital for marketing, customer acquisition, and the other areas that ultimately determine whether the business succeeds.
“I’ve been thinking for a long time about how to make it easier for serious founders to enter this industry. There are many people who know how to build a brand and attract customers, but putting the technology, operations and risk processes behind that brand together is a very different challenge,” said Rachid Belhadj, Founder of PropLaunch.
“That is why I approached Axcera and RUBIK. I wanted PropLaunch to be built around strong specialists in the areas that matter most. By bringing those components together, we can lower the operational and financial barriers to getting started and allow founders to put more of their capital and attention into actually growing their business.”
“Risk management should be part of how a prop firm is designed from the beginning, rather than something introduced only once payout requests or problems start appearing,” said Ruben Abitbol, Founder and CEO of RUBIK. “Working with PropLaunch and Axcera allows us to help founders put the right evaluation structures, trading rules and monitoring processes in place early.”
“Axcera has increasingly focused on serving larger, established prop firms with more complex technology requirements. At the same time, there are many serious founders who want to enter the industry but are not yet at that stage. PropLaunch gives those entrepreneurs a more accessible way to start with strong technology, operational support and risk expertise from day one, without having to commit to the same level of upfront cost and operational complexity that would normally come with sourcing and integrating those capabilities separately,” said Herman Shaho, Co-Founder of Axcera.
PropLaunch supports firms across forex, CFDs, futures and crypto, depending on the trading platforms, payment providers and third-party services selected for each operation. Support for additional markets, including prediction markets, is planned.
Founders continue to build and control their own brand, commercial strategy, marketing and trader acquisition, while PropLaunch provides the operating framework behind the business and coordinates the relevant service providers.
The objective is simple: lower the barriers to launching a serious prop firm and give founders a more efficient way to deploy their capital, test their business model and build toward sustainable growth.
To learn more about PropLaunch and its launch requirements, visit PropLaunch.com.
About PropLaunch
PropLaunch is an operating partner for entrepreneurs launching and running branded proprietary trading firms, bringing together technology, trading platforms, payments and operational support within a structured model.
About RUBIK
RUBIK Prop Firm Consulting provides specialist advisory services across risk management, operations and strategy, including evaluation structures, trading rules, monitoring and payout processes.
About Axcera
Axcera is a technology infrastructure provider for established and scaling proprietary trading firms. Its platform is built to help operators run more efficient, scalable, and sustainable businesses across Forex, Futures, Crypto, Equities, and emerging markets such as prediction markets.
Axcera focuses on giving firms the infrastructure, automation and flexibility needed to grow without losing control of their brand, commercial model or operations. With more than 100 integrations and support for complex multi-asset and multi-brand environments, Axcera is designed for firms operating at scale and for those preparing for their next stage of growth.
Axcera operates as a technology partner, providing the underlying platform and infrastructure required to support long-term growth, operational efficiency and increasing business complexity.
