Amazon is one of the world’s largest corporations and a prominent participant in digital advertising, rivaling Google and Facebook. Because of this, a lot of new and emerging businesses use this platform to connect with a varied audience around the world. Product presentation and images are effective methods for quickly converting customers on this type of site. This is why the quality and resolution of product photographs should be the first priority for every company showcasing their products on Amazon. This article will discuss the product photography gear that every Amazon seller needs to employ in order to differentiate themselves from the competition.
A Camera Is the Most Important Piece of Product Photography Gear
Every Amazon seller should have a top-notch camera so that their products are positioned to compete with the best and can be shown in the best possible light. This is one reason why product photography agencies like Squareshot stand out.
A camera has a direct impact on the sharpness, clarity, and general professionalism of product photos. Among a variety of cameras, one should select between DSLRs, mirrorless cameras, and upscale smartphone cameras (a more affordable option).
Prioritizing the camera settings is crucial for whichever is selected. Make resolution, aperture, f-stop, ISO, shutter speed, and white balance your top priorities in the settings. To minimize noise, it is advised to maintain an ISO between 100 and 400. To prevent motion blur, the shutter speed should be at least 1/100th of a second. For crisp photos with a deep depth of field, choose f/8 to f/16. Finally, as Amazon advises more than 1,000 pixels on the shortest side, utilize at least 2,000 × 2,000 pixels.
Lenses Are Also Essential Product Photography Gear
Every Amazon seller should take product photos that are crisp, detailed, and presentable. With the correct lens, all of these are possible. As a result, one of the most important pieces of product photography gear is your lens.
The main characteristics of a lens that should be taken into account for photos of Amazon products are aperture, greater f/stop, image stabilization, and focal lengths between 85 and 100 mm. It is advised that you choose a 50 mm prime lens, macro lens, wide-angle lens, or zoom lens. Amazon sellers can select the best lenses for eye-catching product photos that showcase their products’ unique selling points by choosing any of these.
Editing Software Complements Other Product Photography Gear
Every vendor on Amazon must meet stringent image standards. An essential piece of product photography gear in this situation is editing software. These programs are tools for post-processing that help you make your product images look professional. Retouching and spot removal, color correction and white balance adjustment, batch editing and presets, and background removal and transparent background support are the main things to look for in editing software.
Currently, Adobe Photoshop, Adobe Lightroom, Canva, GIMP, and Remove.bg are among the top editing programs for Amazon product photography. It should be mentioned that each of these software programs has a certain area of expertise. For quick and automatic background removal, Remove.bg works well. The best free substitute for Photoshop is GIMP. For novices and fast editing, Canva is ideal. For batch editing and color correction, Adobe Lightroom is the best option. Finally, for sophisticated editing and retouching, Adobe Photoshop is the perfect option.
Conclusion
Three essential product photography gear items that Amazon sellers should prioritize have been covered in this article. It should be mentioned that lighting equipment, backdrops and surfaces, and accessories are also key items to focus on.
