The potato is a commercially important vegetable all over the world. The three crucial components that make the potato nutritious to consume are vitamin C, dietary fiber, and potassium. While potato fiber is used as an additive in foods for the enrichment of dietary fiber, it reduces calories and carbohydrates and helps reduce fat absorption during cooking.
The most important technical property of potato fiber is the construction of the 3D fiberglass mesh in the final product. Potato fiber also helps improve the stability and texture of the food, promoting a high ability to bind water to the final product. Potato fibers are used in a wide variety of food products, such as baked goods, natural, extruded foods, pasta, bread, and meat products.
Diets rich in potato fiber have a positive effect on health as their consumption has been associated with a reduced incidence of many diseases. The importance of dietary fiber has led to the development of a large and future market for fiber-rich products and ingredients. The growing consumer preference for a healthy lifestyle, coupled with the need for nutritious food products, is expected to drive the growth of the potato fiber market.
The growing demand for healthy food products is likely to fuel the growth of the potato fiber market
Over the past decade, potato fiber has been well researched and has been shown to have many health benefits. However, the current intake of fiber and high-fiber food products appears to be below the recommended value. Potato fibers include cellulose, hemicellulose, pectin, and lignin, mainly in plant foods.
Main developments in the potato fiber market:
In May 2017, food ingredients company BI Nutraceuticals launched a new potato powder for use in baby food, beverages, and snacks for adding dietary fiber. So new potato powder contains protein, vitamins, minerals, and over 30% dietary fiber, designed to be versatile to meet consumer clean labeling demands.
Opportunity for Market Players in the Potato Fiber Market:
Since potato fiber is rich in cellulose, algae polysaccharides, etc. It is commonly used as an ingredient in foods such as bread, dietary supplements, baked goods, and meat products. When it comes to substitutes in the protein market, potato fiber has started to get a serious reaction from consumers.
Growing consumer demand for natural and organic food products has fueled the need for natural dietary fiber, which is expected to support the growth of the potato fiber market. The growing acceptance is helping manufacturers to innovate and advance potato fiber product lines, which has fueled the growth of the potato fiber market. Additionally, customer ethics such as environment, social purpose, transparency, and practical nutrition are also inspiring the growth of the potato fiber market.