After receiving his first money via a Facebook page in 2012, Ashish Kumar, 31-year old B. Tech degree holder, of Hazaribagh, Jharkhand, was inspired to explore the depths of new media.
Ashish launched his Facebook page in 2012 for the sole purpose of amusement rather than monetization. However, the website provided him with his first source of revenue and gave his ideas a push, resulting in the creation of ‘Postoast.’
Although the sum was only Rs 1500, it was enough to spark his imagination and propel him to become the successful founder of a highly popular social media page.
Postoast got around 3000 visitors in that first month it was launched back in 2016. Since then, the self-funded startup has gone a long way. The website now receives over 3 million monthly visitors. Postoast Media’s total monthly reach is more than 50 million active users across all of its platforms.
Since its beginning, Postoast has never experienced a low in terms because of its read-worthy posts, humorous memes, and other sorts of good material.
What exactly is Postoast?
‘Postoast’ is made out of the words ‘post’ and ‘toast,’ which literally mean snackable material. He and his staff made sure that the material they created was engaging, worthwhile, real and living up to the brand.
Postoast covers a diverse array of material, from fun to informative, with a small crew of roughly 15 individuals working from various distant places. The page caters to those looking for entertaining, informative, and trending stuff.
Teamwork as the main factor behind Postoast’s consistency
Emphasizing the importance of teamwork, Ashish Kumar says, “being a master of one or a jack-of-all-trades in today’s world does not bring about success if you are unable to work as part of a team. The importance of teamwork cannot be stressed enough! However, it’s hard to get a group of individuals to work together smoothly. Don’t you agree?”
Postoast’s expanding success led Ashish to collaborate with some of the industry’s biggest names, including ZEE5, VMate, Josh App, Bet365, Bajaj Finserv, Dream11, 1xBet, Zoutons, Tata AIG, Sportskeeda, Dunzo, Zivame, and others.
In light of the ever-changing social media landscape, Postoast has begun producing video material and recently opened a YouTube channel as well as a website called ‘Crictoast,’ which is solely cricket-oriented.
After a successful five years with Postoast, Ashish has decided to venture into the tourism sector. His knowledge of social media has aided him in the launch of his new firm, ‘Travel N Trek.’ With the support of its founder’s skill in web marketing, the start-up has produced a respectable number of leads thus far. When asked about his goals for this new venture, Ashish stated that he wants to make trekking more accessible and encourage people to interact with the environment in general.
Thus, Postoast was the result of Ashish’s abilities, ideas, and team spirit working together. Today’s Postoast’s success would have been impossible without the collaboration of all of these aspects.
